digital
marketing
Presented By Kumud
what is digital
marketing?
Digital Marketing is marketing of
products or services using digital
technologies on the internet,
through mobile phone apps,
display advertising and any other
digital mediums.
objectives of
digital marketing
Increase direct sale
Improve conversion rate
Percentage of return visitor
Organic traffic volume
digital marketing tools
Sprout social
Offerpop
Nanigans
Fcebook’s power editor
Twitter native platform
Emma
Marketo
Adroll
digital marketing areas
SEO (Search engine optimization)
SMO (Social media optimization)
SEM (Search engine marketing)
SMM (Social media marketing)
TRaditional
marketing
Digital
marketing
Limited audience
Global marketing
Non-versatile
(cannot be altered
once published)
Delayed
conversation
Reach out to maximum people
Targeted or Client
specific marketing
Versatile (can make changes
in advertising)
Immediate communication
benefits of
digital marketing
Time & Effort saving
Economical
Flexibility
Instant Feedback
Real Time Analysis
Digital marketing is evolving at a rapid pace, and companies that want to remain
competitive will need to adapt to these changes. That means adopting new
technologies, experimenting with new strategies, and always learning and innovating.
While the future of digital marketing may seem intimidating, it's also incredibly exciting.
The possibilities are nearly endless, and companies that can capitalize on these
opportunities will be well positioned for success.
So whether you're just starting your digital marketing journey or have been in the game
for a while, we hope this guide has provided you with some helpful ideas and
inspiration. Good luck and here's to a bright future in digital marketing!
Conclusion
Thank
You

Presentation on Digital Marketing for the beginners

  • 1.
  • 2.
    what is digital marketing? DigitalMarketing is marketing of products or services using digital technologies on the internet, through mobile phone apps, display advertising and any other digital mediums.
  • 3.
    objectives of digital marketing Increasedirect sale Improve conversion rate Percentage of return visitor Organic traffic volume
  • 4.
    digital marketing tools Sproutsocial Offerpop Nanigans Fcebook’s power editor Twitter native platform Emma Marketo Adroll
  • 5.
    digital marketing areas SEO(Search engine optimization) SMO (Social media optimization) SEM (Search engine marketing) SMM (Social media marketing)
  • 6.
    TRaditional marketing Digital marketing Limited audience Global marketing Non-versatile (cannotbe altered once published) Delayed conversation Reach out to maximum people Targeted or Client specific marketing Versatile (can make changes in advertising) Immediate communication
  • 7.
    benefits of digital marketing Time& Effort saving Economical Flexibility Instant Feedback Real Time Analysis
  • 8.
    Digital marketing isevolving at a rapid pace, and companies that want to remain competitive will need to adapt to these changes. That means adopting new technologies, experimenting with new strategies, and always learning and innovating. While the future of digital marketing may seem intimidating, it's also incredibly exciting. The possibilities are nearly endless, and companies that can capitalize on these opportunities will be well positioned for success. So whether you're just starting your digital marketing journey or have been in the game for a while, we hope this guide has provided you with some helpful ideas and inspiration. Good luck and here's to a bright future in digital marketing! Conclusion
  • 9.