Alain Fortier, MBA, Adm A.
directeur processus d’affaires

                                    UNIVERSITÉ LAVAL
                           Atelier en analyse d’affaires
                                               SIO-3110
                                           7 février 2013
   Profession Web
   Processus d’affaires au sein d’une
    agence web
   Basecamp
   Appel d’offre
ALAIN FORTIER

Depuis près de 20 ans, il évolue dans le domaine du développement de
solutions d’affaires, entre autres en commerce de détail dans la relation
client-entreprise (B2C) et entreprise-entreprise (B2B). Son expertise
couvre l'expérience client ainsi que la transformation et la mise en œuvre
des processus d'affaires en centre de contacts clients. En tant que membre
de l'Association des administrateurs agréés, la gestion de projets complète
sa pratique de conseiller stratégique. Depuis bientôt 10 ans, il est
également conférencier et chroniqueur dans le cadre de congrès et magazines
d'industries, et de cours de niveaux collégial et universitaire. Ses sujets de
prédilection couvrent en particulier la satisfaction client, le développement
durable et les impacts des technologies dans les affaires.




                                                   ca.linkedin.com/in/alainfortiermba/fr
NOFOLO


 NOFOLO est une agence Web qui accompagne
ses clients dans la conception et la réalisation de
leur projet, qu’il soit mobile, post-PC, Web 5.0 ou
 non. Nous réfléchissons, nous agissons et nous
  prenons soin des produits que nous livrons (et
                  de leurs usagers!).



                                 ca.linkedin.com/in/alainfortiermba/fr
Following a detailed website design and
 development process can speed up your
work and help your client understand your
                        role in the project.
                        Luke Raimer, Smashing Magazine
PROFESSION WEB

Custom designs are always going to cost          No two websites are the same, and
more but the result is something you'll          the most important thing you can do is
never get from a generic template: a site        to get into the mindset of your users
that's been designed to drive real               through research, analytics and
business for you. That requires a team of        interviews. As designers, we’re used to
people including an information architect, a     being conscientious while we’re
designer, a front-end coder, a back-end          adding interface elements; we need to
developer, a quality assurance expert, and       be even more careful when removing
a project manager to coordinate all of the       them.
work.
Your Homemade Website Isn't Cutting It Anymore   Should you ask the user or their browser?
http://www.inc.com/jon-gelberg/why-you-
                                                 http://uxdesign.smashingmagazine.com/201
    shouldnt-build-your-own-website.html
                                                 3/02/04/remove-interface-elements/
PROFESSION WEB
PROCESSUS D’AFFAIRES

It’s a response to a question, a              BrowserStack is the holy grail of
business problem, an organisation’s           cross-browser testing. Real
issue … something macro. We need to           virtual machines that you can run
communicate our design decisions              and test with right in your browser,
in much the same way that we should           including localhost!
be approaching the designs
themselves – content first.                   Use BrowserStack for Live Web-Based Cross
                                              Browser Testing
Create a website style guide
                                              http://css-tricks.com/video-screencasts/106-
http://www.netmagazine.com/features/create-   browserstack/
website-style-guide
PROCESSUS D’AFFAIRES
The result was Basecamp, a lean but
effective platform requiring no costly servers,
      tricky installations, or technical support.
                               Andrew Park, Wired Magazine
BASECAMP

No matter how good a cloud platform             The new and improved features
is, it's often truly brought to life by         far outweigh the few negatives
the apps, add-ons, and integrations             and we can expect to see
available to users and IT pros.                 more additions, improvements and
7 great add-ons for Basecamp
                                                possibly the re-addition of former
                                                features in the near future.
http://www.informationweek.com/smb/network/7-
great-add-ons-for-basecamp/240145422
                                                Basecamp Next or Classic?


                                                http://blog.cloudhq.net/post/35775194023/b
                                                asecamp-next-or-basecamp-classic
BASECAMP
Use your contract to set the tone for the
    relationship with your clients. Of course,
       you’ll need to cover all the issues, but
there’s no reason you can’t do that while still
                                     being you.
                            Andy Clark, Smashing Magazine
APPEL D’OFFRE



 The RFP process
APPEL D’OFFRE

Make sure that whoever you are                     Do you really want to kick this off
working with clearly understands what              with an impersonal 15-page
you are trying to accomplish before                document that look like
you pay them to build you something.               something out of a law school
You wouldn’t hire an architect                     text book? Help your prospective
without a detail project plan and web              agency truly understand your
design is no different.                            situation before they offer their
75 questions to help you write an RFP
                                                   solution.
http://socialdriver.com/2012/07/75-questions-to-   Why we won’t answer a website design RF
help-you-write-an-rfp-for-website-design/
                                                   http://www.gorilla76.com/blog/why-we-wont-
                                                   answer-a-website-design-rfp,1658/
“Making the simple complicated is
     commonplace; making the complicated
simple, awesomely simple, that's creativity.”
                            Charles Mingus, musicien jazz

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Université Laval - Analyste d'affaires - agence affaires électroniques - Alain Fortier

  • 1. Alain Fortier, MBA, Adm A. directeur processus d’affaires UNIVERSITÉ LAVAL Atelier en analyse d’affaires SIO-3110 7 février 2013
  • 2. Profession Web  Processus d’affaires au sein d’une agence web  Basecamp  Appel d’offre
  • 3. ALAIN FORTIER Depuis près de 20 ans, il évolue dans le domaine du développement de solutions d’affaires, entre autres en commerce de détail dans la relation client-entreprise (B2C) et entreprise-entreprise (B2B). Son expertise couvre l'expérience client ainsi que la transformation et la mise en œuvre des processus d'affaires en centre de contacts clients. En tant que membre de l'Association des administrateurs agréés, la gestion de projets complète sa pratique de conseiller stratégique. Depuis bientôt 10 ans, il est également conférencier et chroniqueur dans le cadre de congrès et magazines d'industries, et de cours de niveaux collégial et universitaire. Ses sujets de prédilection couvrent en particulier la satisfaction client, le développement durable et les impacts des technologies dans les affaires. ca.linkedin.com/in/alainfortiermba/fr
  • 4. NOFOLO NOFOLO est une agence Web qui accompagne ses clients dans la conception et la réalisation de leur projet, qu’il soit mobile, post-PC, Web 5.0 ou non. Nous réfléchissons, nous agissons et nous prenons soin des produits que nous livrons (et de leurs usagers!). ca.linkedin.com/in/alainfortiermba/fr
  • 5. Following a detailed website design and development process can speed up your work and help your client understand your role in the project. Luke Raimer, Smashing Magazine
  • 6. PROFESSION WEB Custom designs are always going to cost No two websites are the same, and more but the result is something you'll the most important thing you can do is never get from a generic template: a site to get into the mindset of your users that's been designed to drive real through research, analytics and business for you. That requires a team of interviews. As designers, we’re used to people including an information architect, a being conscientious while we’re designer, a front-end coder, a back-end adding interface elements; we need to developer, a quality assurance expert, and be even more careful when removing a project manager to coordinate all of the them. work. Your Homemade Website Isn't Cutting It Anymore Should you ask the user or their browser? http://www.inc.com/jon-gelberg/why-you- http://uxdesign.smashingmagazine.com/201 shouldnt-build-your-own-website.html 3/02/04/remove-interface-elements/
  • 8. PROCESSUS D’AFFAIRES It’s a response to a question, a BrowserStack is the holy grail of business problem, an organisation’s cross-browser testing. Real issue … something macro. We need to virtual machines that you can run communicate our design decisions and test with right in your browser, in much the same way that we should including localhost! be approaching the designs themselves – content first. Use BrowserStack for Live Web-Based Cross Browser Testing Create a website style guide http://css-tricks.com/video-screencasts/106- http://www.netmagazine.com/features/create- browserstack/ website-style-guide
  • 10. The result was Basecamp, a lean but effective platform requiring no costly servers, tricky installations, or technical support. Andrew Park, Wired Magazine
  • 11. BASECAMP No matter how good a cloud platform The new and improved features is, it's often truly brought to life by far outweigh the few negatives the apps, add-ons, and integrations and we can expect to see available to users and IT pros. more additions, improvements and 7 great add-ons for Basecamp possibly the re-addition of former features in the near future. http://www.informationweek.com/smb/network/7- great-add-ons-for-basecamp/240145422 Basecamp Next or Classic? http://blog.cloudhq.net/post/35775194023/b asecamp-next-or-basecamp-classic
  • 13. Use your contract to set the tone for the relationship with your clients. Of course, you’ll need to cover all the issues, but there’s no reason you can’t do that while still being you. Andy Clark, Smashing Magazine
  • 14. APPEL D’OFFRE The RFP process
  • 15. APPEL D’OFFRE Make sure that whoever you are Do you really want to kick this off working with clearly understands what with an impersonal 15-page you are trying to accomplish before document that look like you pay them to build you something. something out of a law school You wouldn’t hire an architect text book? Help your prospective without a detail project plan and web agency truly understand your design is no different. situation before they offer their 75 questions to help you write an RFP solution. http://socialdriver.com/2012/07/75-questions-to- Why we won’t answer a website design RF help-you-write-an-rfp-for-website-design/ http://www.gorilla76.com/blog/why-we-wont- answer-a-website-design-rfp,1658/
  • 16. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.” Charles Mingus, musicien jazz