Presentation_1371997361000

Presentation_1371997361000

• 1.
      Kosovo  –  Online                                                  Nora  Zhilivoda  
• 2.
  SUMMARY     v Our  business  will  be  called  'Kosovo-­‐Online     v     Informa7on  about:  ins7tu7ons,       embassies,  businesses,  government,   shopping  centre,  agencies,  hotels,  etc   v   Upda7ng  dates  of  events,  fairs,   conferences   v   2  months  developing  website,  1  month   marke7ng  
• 3.
  SERVICE  -­‐  SITEMAP
• 4.
  WEBSITE                              
• 5.
  TARGET  MARKET     v Kosovar  popula7on   v   Migrant   v   Businesses  (Hotels,  universi7es,  SME,   restaurants,  etc)  
• 6.
  MARKET  TRENDS   v     Consumer  behavior   v     Brand  awareness   v     Other    pages  are  in  the  market  long  7me       v     Kosovaguide,  kahmeshku,  beinkosovo,   promote  tourism    
• 7.
    SWOT  Analyse   StrengthWeaknesses Opportunity Threats There is no same website New website for the consumer Penetration into the market, with new design, specific website Lack information for the consumer Saving time   Not enough budget Expansion in regional market Attractive design No website update from other website More than 3000 emails database Different funds: Unicef lab, Yep, world bank
• 8.
  MARKETING  STRATEGY   v BTLactivities v  Newsletter v  Social media v  Direct marketing v  Special prices
• 9.
  SALES  STRATEGY   v Direct  presenta7on  to  the  company   v   Fix  price  for  promo7ng  the  events  
• 10.
      THANK  YOU  FOR  YOUR   ATTENTATION