Presentation_Netinfo_6.2015
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Netinfo is the undisputed online leader in Bulgaria, reaching over 80% of the country's digital population through its portfolio of 34 websites. It became the largest digital media company in Bulgaria in 2001 and has continued growing its online presence. Today it also has the biggest TV and internet portfolio in the country and leads in new advertising formats and video platforms.
Presentation_Netinfo_6.2015
- 2. EVOLUTION 1998 The company is founded 1999 The largest Bulgarian mail service comes to life 2001 Officially the largest digital media in Bulgaria, based on UV of the websites in the portfolio 2003 First profits and ABV mail is maid available through POP3 2004 50% of the online ad spend in Bulgaria is within our portfolio 2006 ABV Mail has over 1.7m unique users and Host.bg is added to the portfolio 2008 We become part of Sanoma Magazines International and is born 2010 Our PPC platform is created 2011 with over 2m UV and creation of 2012 Launch of price comparison marketplace Sravni.bg 2013 In 2013 Netinfo merged with Dariknews and was acquired by Nova Broadcasting Group, part of the MTG network
- 3. TODAY Undisputable online leader with 34 websites and reaching over 80% of the total digital population of Bulgaria
- 4. Biggest TV and Internet portfolio In the country Best video advertising Leader in new non-standard ad formats and specialized projects Content is the king and distribution is queen USPs
- 5. Combine TV & internet in order to achieve effectiveness of campaigns and deliver outstanding results Innovate current offering and launch new projects and websites Further develop Video platforms and advertising Provide outstanding support and solutions to our clients Continue driving the market forward OUR FOCUS
- 6. 80% 41% 34% 31% 27% 27% 24% 22% 21% 20% REACH OF TOP 10 PUBLISHERS
- 7. GENDER AGE LOCATION50%50% Female Male 15 - 24 25 - 34 21% 24% 24% 31% 35 - 44 44+ Sofia < 100k 28% 30% 42% > 100k NETINFO DEMOGRAPHICS
- 8. USER BEHAVIOURS How often do people go online (for personal internet usage) ? Several times a week Once a day 2-6 times a week Once a week 21% 12% 3%57% Source: Google Consumer Barometer, March 2015
- 9. Which device do people use? Mobile Phone Smartphone Computer Tablet 94% 69% 15%33% USER BEHAVIOURS Source: Google Consumer Barometer, March 2015
- 10. 69% Use search engines 61% Visit social networks 66% 29% 94% Check mail Play games Watch online videos USER BEHAVIOURS What online activities do people do on their computers at last weekly? Source: Google Consumer Barometer, March 2015
- 11. MEDIA SIRGERY Reach Brand awareness Most effective media Story teller Interactivity Engagement Online helps TV efficiency Mobile and Second screen BUSINESS EFFECTS Increased profit Increased sales Increased market share Reduction in price sensitivity
- 12. Due to Media Scope Europe 2012, the Bulgarians who use Internet, do spend around 16 hours per (ave), but watch TV 23.2 hours/week (ave) 48% from all Europeans surf in Internet, while watching TV. In BG this percentage is still lower – 38% Europeans spend average 2.8 hours per week on the Internet while watching TV, whereas Bulgarians spend much more – 3.6 hours per week. TV AND INTERNET TOGETHER
- 13. Do people go online on their devices while watching TV? Yes – 38% No – 62% 72% 33% 7% Which devices do people use to go online while watching TV? Use computer white watching TV Use smartphone white watching TV Use tablet white watching TV TV AND INTERNET TOGETHER
- 14. Position of Netinfo mobile platforms ** Mobile Penetration* 1 132 213 owning a smartphone SECOND SCREEN 3 599 246 owning a mobile phone Position Mobile Page ViewsSite 4 10 12 Vbox7.com Sinoptik.bg Gong.bg 20 648 061 5 495 016 5 162 657
- 15. NETINFO MOBILE PLATFORMS 9 mobile versions and 3 apps Site Mobile Page Views Mobile Page Views Abv.bg Vbox7.com Sinoptik.bg Gong.bg Vesti.bg Dariknews.bg Imoti.info Edna.bg Novanews.bg Novatv.bg Gbg.bg lex.bg 42 383 579 20 648 061 5 495 016 5 162 457 2 209 348 1 867 902 1 208 696 828 997 803 778 512 049 370 771 277 542 10,9 % 11,7 % 26,9 % 28,9 % 14,6 % 21,3 % 19,5 % 12,9 % 19,4 % 18,7 % 5,7% 17,4 % Site Mobile Page Views Mobile Page Views Album.bg Play.novatv.bg Carmarket.bg Vgames.bg Sravni.bg Pariteni.bg Sport.novatv.bg Darikfinance.bg Vcards.bg Izgodnioferti.bg Vmusic.bg Netinfocompany.bg 260 596 214 652 179 345 105 712 88 064 55 527 46 419 29 580 23 937 17 188 15 901 6 830 15,4 % 9,4 % 8,1 % 3,1 % 19,1 % 5,7 % 12,7 % 13,3 % 11,8 % 12,5 % 18,7 % 14,8 %
- 16. TOP 10 PUBLISHERS MOBILE VIEWS Position Publishers Mobile Page Views 2 3 4 5 6 7 8 9 10 Rezon MG Allergogroup Sportal Media Group + Xemium Intermedia Investor Pik.bg Top Media Group NEG Economedia 51 540 425 28 080 859 21 251 858 18 991 891 11 242 997 11 215 970 6 785 133 5 452 850 4 546 078
- 17. USER BEHAVIOURS IN BULGARIA What online activities do people do on their computers at last weekly? Use search engines Visit social networks Check mail Play games Watch online videos 30% 29% 28% 11% 23% Source: Google Consumer Barometer, March 2015
- 18. AR BR BG CA CN DE JP PL RU UK 25% Use of smartphone in the purchase journey 1 of 4 Bulgarian smartphone users used their device during their last purchase MOBILE & PURCHASE
- 19. NEWS st NETINFO TOP SITES BY CATEGORY 1 st VIDEO 1 MAIL st 1 SPORT nd 2 FEMALE SITE rd 3WEATHER st 1