Presentations on two case studies

Presentations on two case studies

• 1.
  Which factors shouldbe considered when forming an economic bloc? Which one are the most important one for India? Group 6: Ermin Kajgana, Lorena Caushaj, Dmitrij Petrov, Matthias Müller-Löbnitz, Natascha Mattern
• 2.
  Factors for choosingan economic bloc Economical • Economic power, GDP, Market Size, Market potential and similarity Political • Laws ,regulation, rules (e.g. the country should evaluate how the trade bloc rules affect on its sovereignty) Cultural • Differences, regionality, consumer behavior
• 3.
  Factors for India Economical •Mostimportant sector is service (IT, biotech) •Attempt of cooperation with growing markets in APEC, ASEAN Political •Largest democracy in the world •Member of G20 and BRICS Cultural • India has a deep historical linkage to Southeast-Asia
• 4.
  Summary – Mostimportant factors for India • Since India is a well-developed country and the most important economic aspects are services, especially IT and telecommunication. • India should consider the market potential and purchasing power of the potential economic bloc partners. • But also the cultural and political aspects have to be taken into account for a harmonic cooperation. Country-specific and laws and regulations need to be considered.
• 5.
  February 2015 TOPIC NUMBER: 5 GROUP NUMBER : 6 Lorena Caushaj Dmitrij Petrov Matthias Müller-Löbnitz Natasha Mattern
• 6.
  Winter Term 15/16| p. 2 TOPIC : ADIDAS COMPETITIVE ADVANTAGE • WHICH COMPETITIVE ADVANTANTAGE DOES ADIDAS POSSES COMPARED TO ITS RIVALS? • HOW WAS ADIDAS ABLE TO PRESERVE THEM DURING THE INTERNATIONALIZATION PROCESS ?
• 7.
  Winter Term 15/16| p. 3 Agenda Competitive advantages of adidas Sustainability of advantages Internationalization Summary
• 8.
  Winter Term 15/16| p. 4 adidas Competitive Advantage adidas competitive advantage Intellectual Property Rights Brand Awareness R&D Supplier relations Diversified brand and product portfolio
• 9.
  Winter Term 15/16| p. 5 Sustainability of competitive advantages Value Rareness Non-Imitability Organizational Embeddedness Resource- based advantages (VRIO Scheme) IP Rights Brand Awareness Unique products
• 10.
  Winter Term 15/16| p. 6 How Adidas preserved the advantages during the internationalization process R&D Outsourcing Marketing Control the distribution Activities in emerging markets
• 11.
  Winter Term 15/16| p. 7 Strategic Partnership determines long-term success Innovation (Studs, Microchip, Boost) Brand Awareness Summary
• 12.
  Winter Term 15/16| p. 8 Thank you for your attention ! https://www.youtube.com/watch?v=Bw elj8T7KC8