Petit Club Cookies - The future of privacy par nugg.ad

Petit Club Cookies - The future of privacy par nugg.ad

• 1.
  THE FUTURE OFPRIVACY Stephan Noller – CEO nugg.ad & Chairman Policy Committee IAB Europe Paris, August 27th 2012 PetitClub: La nouvelle recette de cookies
• 2.
  THE WAKE UP CALLFOR THE DIGITAL AD INDUSTRY.
• 3.
  THE DRAFT OFTHE EU DATA PROTECTION DIRECTIVE INCLUDES – All data is considered to be personal data – Explicit consent – Right to be forgotten – Change in lawfulness of processing data – Each member state must set up a supervisory authority
• 4.
  CURRENT DRAFT COULDTURN EUROPE INTO AN IMPORTER OF DIGITAL SERVICES PRODUCED ELSEWHERE.
• 5.
  WE PREFER THEWAY FORWARD Don’t sit and wait: – NOTICE Show to the regulator and the – CHOICE public, that we are treating the – ACCESS problem seriously and come with good solutions for better FOR USERS transparency and control.
• 6.
  OUTLOOK: A LONGWAY TO GO FOR A PAN EUROPEAN IMPLEMENTATION DRAFT OF SECOND THE EU FIRST READING READING APPLICATION COMMISION PARLIAMENT & PARLIAMENT & OF THE JANUARY 2012 COUNCIL COUNCIL REGULATION 2012 ... 2016 (?)
• 7.
  OUTLOOK: A LONGWAY TO GO FOR A PAN EUROPEAN IMPLEMENTATION DRAFT OF SECOND THE EU FIRST READING READING APPLICATION COMMISION PARLIAMENT & PARLIAMENT & OF THE JANUARY 2012 COUNCIL COUNCIL REGULATION 2012 ... 2016 (?) – EU Regulations come into effect directly – No national implementation of the law – Application two years after the law is passed
• 8.
  HOW ADVERTISERS CANBENEFIT FROM NEW REGULATION – Harmonization and simplification for international companies & “One-stop-shop” for data protection – Foundation for global standards in data protection – More transparency and control for customers and greater acceptance
• 9.
  JUST KEEP INMIND: THE TIMELINE TO 2016 STARTS TODAY.
• 10.
  nugg.ad & OUR PRIVACYPOLICY
• 11.
  nugg.ad IS BASEDIN BERLIN WITH OFFICES ACROSS EUROPE – Founded 2006 in Berlin, since 2010 nugg.ad is a company of Deutsche Post DHL. – We are also located in Paris and have started to work with Horyzon Media in 2012. – nugg.ad is the only targeting provider whose product has a valid EuroPriSe certification.
• 12.
  OUR EUROPRISE CERTIFICATION: – Signed by Thilo Weichert (Supporter of WP29) – Standards above the OBA-Framework – Compliance also for Data Predictions 
• 14.
  WE WANT TOSUPPORT TRANSPARENCY AND THE SOCIAL CONVERSATION ON PRIVACY:
• 15.
  nugg.ad MY TOPICMONITOR: DATA INSIGHTS FOR CONSUMERS http://mtm.nugg.ad/fr
• 16.
  WHAT WE WANTTO PROTECT FOR ADVERTISING COMPANIES:
• 17.
  CERTIFIED SOLUTIONS PREDICTIVE BEHAVIORAL TARGETING& DIGITAL BRANDING •  Reach your target groups accurately with PBT •  Maximisation of brand awareness & purchase intention with easy measurement •  Contact class optimisation and campaign insights
• 18.
  Goal: Increase brand awareness for DeCecco pasta in Danish PBT Network
• 19.
  BRANDING CASE STUDY: BRANDAWARENESS & SALES IMPACT An online only campaign across leading publishers, nugg.ad Branding Optimiser tripled growth in sales and increased awareness
• 20.
  OUR PRIVACY VISION.
• 21.
  A CONFIDENCE IN DATA FORUSERS.
• 22.
  ANY QUESTIONS?
• 23.
  EUROPE‘S THANK YOU! AUDIENCE EXPERTS. FOLLOW US: 1.1 Bn. active profiles twitter.com/stephannoller 15.000 twitter.com/nuggad profile updates per facebook.com/nuggad second (peak) 40 Bn. www.nugg.ad predictions per month