This document outlines the principles of the Model-View-Controller (MVC) design pattern specifically for Ruby on Rails developers, discussing its importance in organizing application logic and improving maintainability. It covers the challenges of application design without frameworks, key components of MVC (model, view, controller), and best practices like 'Don't Repeat Yourself' (DRY) and 'Convention over Configuration.' The document also provides guidance on creating a Rails application and its directory structure.