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Private brand ppt
Private brands, also known as store brands, are products offered by retailers under their own name rather than a national brand. These goods compete directly with branded items but typically offer lower prices. The quality of Chinese private brand products depends greatly on regulation, as high quality control costs and a lack of experience with branding and quality assurance have led some Chinese brands to pursue a low price strategy that compromises quality and creates a vicious cycle of poor reputation.
Private brand ppt
- 1. Products offered bya retailer under their own name in competition with branded goods. What is private brand in supermarket?
- 3. What’s the impressionof Chinese products to you? Starting question
- 4. They are allMADE IN CHINA
- 5. They are allMADE IN CHINA
- 6. The quality ofproducts significantly depends on the force of regulation!
- 7. High cost ofquality control is a key reason! Reason 1
- 8. Lack of experiencein brands establishment and quality control. Lack of patience. Reason 2
- 9. Select wrong marketposition & vicious circle Reason 3 Low price strategy Reduce the cost Poor quality Poor customer impression weak product reputation
- 10. High cost ofquality control Lack of experience in brands establishment and quality control. Lack of patience. Select wrong market position & vicious circle conclusions
- 11.