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Private label in Big bazaar
Private labels, also known as store brands or own labels, are brands owned by retailers rather than external companies. In India, the rapid expansion of retail chains has led to the growth of private labels. Private labels at Future Group, the parent company of Big Bazaar, include apparel brands like John Miller and Bare, food brands like Tasty Treat, and electronics brands like Sensei. Consumers often perceive private labels as providing good value for money.
Private label in Big bazaar
- 2. • Private Labelsare brands owned by the retailers themselves. • They are often referred to as store brands or own labels • Effect of Private label due to rapid expansion of retail chains in India • perception of the consumer towards the store brand is one of value for money. • Private label is push strategy.
- 3. Private Labels ofFuture Group(Big Bazaar): • Apparels: John Miller, Bare, DJ&C, Indigo Nation, RIG etc • FMCG: Tasty Treat, Fresh n Pure • General merchandise: Dream-line • Consumer durables & electronics: Sensei and Koryo