Product Design and Development

Product Design and Development

• 1.
  U15GST006 PRODUCT DESIGNAND DEVELOPMENT Session 1: Introduction by T.Viswanathan & S.Suryaprakash AP/EEE
• 2.
  Outline Product Definition. Characteristics ofSuccessful Product Development. Who Designs and Develops Products? Duration and Cost of Product Development. The Challenges of Product Development. Approach of this course. 1 / 10
• 3.
  Product Definition A productis something sold by an enterprise to its customers. Product development is the set of activities beginning with the perception of a market opportunity and ending in the production, sale, and delivery of a product. The goal of this course is to present in a clear and detailed way a set of product development methods aimed at bringing together the marketing, design, and manufacturing functions of the enter- prise. 2 / 10
• 4.
  Characteristics of ProductDevelopment Five more specific dimensions, all of which ultimately relate to profit, are commonly used to assess the performance of a product develop- ment effort: Product quality. Product cost. Development time. Development cost. Development capability. These criteria arise from interests of other stakeholders in the enter- prise, including the members of the development team, other employ- ees, and the community in which the product is manufactured. 3 / 10
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  Who Designs andDevelops Products? Product development is an interdisciplinary activity requiring contribu- tions from nearly all the functions of a firm; Three functions are almost always central to a product development project: Marketing Design Manufacturing. 4 / 10
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  Attributes and developmentEfforts - Products 5 / 10
• 7.
  Duration and Costof Product Development Table showing the approximate scale of the associated product development efforts along with some distinguishing characteris- tics of the products. Cost of product development is roughly proportional to the num- ber of people on the project team and to the duration of the project. Expenses for development effort, a firm will almost always have to make some investment in the tooling and equipment required for production. This expense is often as large as the rest of the product devel- opment budget; however, it is sometimes useful to think of these expenditures as part of the fixed costs of production. 6 / 10
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  The Challenges ofProduct Development Product Development Challenges Trade-offs Dynamics Details Time pressure Economics Creation Satisfaction Team diversity Team spirit 7 / 10
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  Approach of ThisCourse Structured Methods Completing development activities. Step-by-step approach. Decision process Checklists Self- documenting. Industrial Examples Wireless security system. Laser-based cat toy. Digital copier. Electric scooter. Computer printer. Mobile telephone. Mobile robot. Organizational Realities Lack of empower- ment of the team. Functional al- legiances tran- scending project goals. Inadequate re- sources. Lack of cross- functional repre- sentation on the project team. 8 / 10
• 10.
  Roadmap of theCourse Level Phase Topics Units 0 Planning Development Processes and Organizations Identification,Product Planning 1 1 Concept Development Identifying Customer Needs, Product Specifications,Concept Generation,Selection and Testing 2,3 2 System-Level Design Product Architecture 4 3 Detail Design Industrial Design, Design for Environment and Manufacturing 4 4 Testing and Refinement Prototyping,Robust Design,Patents and Intellectual Property 5 5 Production Ramp-Up Product Development Economics,Managing Projects 5 9 / 10
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  Thank You 10 /10