Downloaded 422 times
Uploaded byKavindra Singh
Product design and development ch1
This chapter introduces product design and development. It discusses that successful product development relies on understanding customers, competitors, and creating high quality products. It also notes the challenges of coordinating cross-functional teams over long development periods. The chapter outlines the typical process for product development including planning, concept development, design, testing and production preparation.
In this document
Powered by AI
Overview of materials supporting the chapter from Karl T. Ulrich and Steven D. Eppinger's book.
Outlines crucial aspects of successful product development, challenges, structured methods, and organizational realities.
Differences in structured methods across R&D, basic research, technology, and product development stages.
Highlights the significance of product development capability in maintaining competitiveness.
Analyzes corporate case studies like Nokia, Ford, Apple, discussing what led to their competitive advantages.
Key characteristics such as product quality, development lead time, costs, and the team's capabilities.
Describes contemporary factors influencing product development, including innovation and global operations.
Statistics on team size, costs, product life cycle, and production volumes in product development.
Identifies essential roles in the core team, including marketing, design, and engineering professionals.
Roles and contributions of extended team members including legal, consulting, and governmental representatives.
Stresses the benefits of a cross-functional team for improved product development outcomes.
Discusses key challenges such as trade-offs, time pressure, and the need for team diversity.
Identifies dysfunctions such as lack of empowerment and inadequate resources impacting project success.
Addresses the necessity of a documented process for product development activities.
Describes the major phases in the product development process from planning to production ramp-up.
More Related Content
Similar to Product design and development ch1
Product design and development ch1
- 1. Introduction Teaching materials toaccompany: Product Design and Development Chapter 1
- 2. Product Design andDevelopment Karl T. Ulrich and Steven D. Eppinger 5th edition, Irwin McGraw-Hill, 2012. Chapter Table of Contents: 1.Introduction 2.Development Processes and Organizations 3.Opportunity Identification 4.Product Planning 5.Identifying Customer Needs 6.Product Specifications 7.Concept Generation 8.Concept Selection 9.Concept Testing 10.Product Architecture 11.Industrial Design 12.Design for Environment 13.Design for Manufacturing 14.Prototyping 15.Robust Design 16.Patents and Intellectual Property 17.Product Development Economics 18.Managing Projects
- 3. Chapter Outline Characteristicsof successful product development Who designs and develop products Duration and cost of product development The challenges of product development Structured methods Organizational Realities 3
- 4. Research and Development Structuredmethods Planned timing Predictable outcome Short term R D Loosely structured Difficult to plan Less predictable Medium term Discovery process No set timing Unpredictable returns Long term T Basic Research Technology Development Product Development
- 5. Changing Dimensions of Competition Competitivenesstoday is more than ever based on product development capability. Manufacturing: Cost and Quality Product Development: Features and Function
- 6. Back to theHistory Corporate stories of success and failure: Nokia digital mobile phones Ford Sport/utility vehicles George Foremen grill Apple computer: iPod, iPad, i… Digital cameras Thermo care 6
- 7. Lessons learned fromthe stories It is products like these that make companies successful and competitors retreat. What in common is that their developers understood their customers and their competitors They created products that met or exceeded their customers’ expectation With these products, these companies became competitive at that time. 7
- 8. Characteristics of successful productdevelopment Product quality (features and value) Development lead time Product cost Development cost Accumulation of development capability and experience of the team. 8
- 9. Today’s business environment Innovation Be the first in the market Shortened product life cycle & shortened product development cycle concurrent engineering/operation Frequent changes & agile operations mass customization Smaller lots and just-in-time production lean manufacturing/thinking Core business and supply network Global economy and corporate intelligence Internet and wireless integration 9
- 10. Scope of developmentefforts The team Development time: 1-5 years Development cost: US$100K-3B Team size (internal): 3-10K Team size (external): 3-10K The product Product cost: US$1-200M Numbers of parts: 3-130K Annual production volume: 50-50M Sales lifetime: 1-40 years Initial production cost: US$100K-3B 10
- 11.
- 13. Product development team– core team Marketing professional Design professionals ME EE Industrial designer Manufacturing professionals Manufacturing engineer (manufacturability) Purchasing specialist (supply chain) 13
- 14. Product development team– extended team Legal, sales, finance professionals Consulting firms Government agencies Universities Environmental groups Professional regulatory groups (such as the ASME) 14
- 15.
- 16. Benefits of integration The best practice is to involve a team of people representing the necessary disciplines and skills (a cross-functional team) Note: Assemble your project team of multi-disciplinary backgrounds as required. 16
- 17. Challenges of productdevelopment Trade-off Dynamics in the environment Tremendous amount of design details Time pressure Satisfaction of societal and individual needs Team diversity & spirit 17
- 18. Organizational realities – leadingto dysfunctional product development team Lack of empowerment of the team Functional allegiances transcending project goals That is, allegiance to functional department vs. project success Inadequate resources Lack of cross-functional representation on the project team 18
- 19. Structured methods Productdevelopment process is a creative effort is development process of design-related activities, which can be documented, studied and improved. Question? Is development an art or an science? 19
- 20. Product development process Major steps: Planning Concept development Architectural (system-level) design Detailed design Testing and refinement Production design and ramp-up