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PRODUCT LAUNCH IN RURAL MARKET
- 2. With more than 1.2billion people , the republic of India Is the world’s largest democracy with population nearly four times of the US. Also add to fact that India is a vast country extending over an area of 3.29million sqkms. Given it to vast area and huge population and a wide networks of roads, there is a immense need for increasing the supply of public transport modes and services .
- 4. Within 4 hrs. it will reach to the destination . Every 1hr the will come to the bus stop . The buses will be connecting village to villages and village to the nearest city bus timings will be Morning 5am-12am
- 10. LEADING BUS PROVIDERS IN THE RURAL MARKET
- 11. • GEOGRAPHICAL
- 14. Covering 500 villages In whole Tamilnadu starting with 48 buses 6 buses in One route. tamilnadu from the edge from kanyakumari and tirunelveli targeting mainly students, farmers And workers going to city
- 15. • For big families in villages who wants to travel together with comfort • It will also attract youngsters in rural areas who prefer other vehicles for going out in cities • Positioning strategy will be different in every state • Promotions will be based on cheap fair with comfort
- 16. Cheap tickets Comfortable journey with whole family More space to sit and double tracker Easy storage Easy way to carry parcels , goods with no discomfort (logistics)
- 17. • Comfortable journey • Attractive 1st floor sitting • Storage space separately for parcels –foods – other goods • Continues maintenance of each bus throughout the year
- 18. • Jayavilas • Kpn • Nkr • Kayeser • Sri Ganesh • rathimeena
- 19. • NAME OF THE CO. HUM-SAFAR TRAVELS • LOGO • TAG LINE
- 20. Radio Internet Newspaper/magazines Hoardings