Product Management in Outsourcing by Roman Kolodchak and Roman Pavlyuk
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This document summarizes a webinar about product management in outsourcing. The webinar covers whether product management can be outsourced, different types of product management, an outsourcing case study, and the top differentiators of successful product management. The presenters are Roman Kolodchak and Roman Pavlyuk from SoftServe. The webinar addresses reasons for outsourcing product management such as reducing costs, improving company focus, gaining access to expertise, and freeing up internal resources. It also covers types of product management suited for startups, ISVs, and enterprises.
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Product Management in Outsourcing by Roman Kolodchak and Roman Pavlyuk
- 1. [email protected] PRODUCT MANAGEMENT IN OUTSOURCING Tuesday, July 21, 2015 8 AM PST/4 PM BST/5 PM CEST Roman Kolodchak Roman Pavlyuk
- 2. [email protected] PRESENTERS Roman Kolodchak Service Product Management (SPM) Director at SoftServe. With more than 10 years' experience in Project/Product Management in software development industry, Roman is responsible for establishing product management practices across the organization and managing SPM group. Roman Pavlyuk Solution Service Product Manager, Enterprise Technology, at SoftServe. Roman has over ten years of experience implementing operations practices for major IT deployments as well as profound experience in design of highly productive data processing systems, SaaS model implementation, and organization of the configuration management process for SaaS-oriented implementations.
- 3. [email protected] AGENDA • Can Product Management be outsourced? • Types of Product Management: Which best fits your business? • Outsourcing Product Management Case Study • Top 13 Differentiators of Successful Product Management
- 4. [email protected] CAN PRODUCT MANAGEMENT BE OUTSOURCED?
- 6. 1 [email protected] Reduce and control operating costs
- 8. 3 [email protected] Gain access to world-class capabilities
- 9. 4 [email protected] Free internal resources for other purposes
- 10. 5 [email protected] Resources are not available internally
- 11. [email protected] REASONS FOR PRODUCT MANAGEMENT OUTSOURCING: • Reduce and control operating costs • Improve company focus • Gain access to world-class capabilities • Free internal resources for other purposes • Resources are not available internally
- 12. [email protected] REASONS FOR PRODUCT MANAGEMENT OUTSOURCING Reduce and control operating costs
- 13. [email protected] REASONS FOR PRODUCT MANAGEMENT OUTSOURCING Reduce and control operating costs Improve company focus
- 14. [email protected] REASONS FOR PRODUCT MANAGEMENT OUTSOURCING Reduce and control operating costs Improve company focus Gain access to world-class capabilities
- 15. [email protected] REASONS FOR PRODUCT MANAGEMENT OUTSOURCING Reduce and control operating costs Improve company focus Gain access to world-class capabilities Free internal resources for other purposes
- 16. [email protected] REASONS FOR PRODUCT MANAGEMENT OUTSOURCING Reduce and control operating costs Improve company focus Gain access to world-class capabilities Free internal resources for other purposes Resources are not available internally
- 17. TYPES OF PRODUCT MANAGEMENT: WHICH FITS YOUR BUSINESS? [email protected]
- 18. [email protected] CUSTOMERS Startups Focus on business growth Access to talent pool
- 19. [email protected] CUSTOMERS Startups Focus on business growth Access to talent pool ISVs Legacy products Product dedication (alignment with business) New internal initiatives
- 20. [email protected] CUSTOMERS Startups Focus on business growth Access to talent pool ISVs Legacy products Product dedication (alignment with business) New internal initiatives Enterprises Full-scale solution
- 25. [email protected] CUSTOMERS & PRODUCT MANAGEMENT Startups ISVs Enterprises Technical PdM Marketing PdM Strategic PdM
- 27. [email protected] CASE STUDY Strategic Product Manager Arch PM Implementation team R&D BA Services Product Customer services product vision request for services Marketing Product Manager TPM SoftServe
- 28. TOP 12 DIFFERENTIATORS OF SUCCESSFUL PRODUCT MANAGEMENT [email protected]
- 29. [email protected] 1. Customer requirements vs Product requirements SCOPE
- 30. [email protected] 1. Customer requirements vs Product requirements 2. Innovation vs Value SCOPE
- 31. [email protected] 1. Customer requirements vs Product requirements 2. Innovation vs Value 3. Features vs Benefits SCOPE
- 32. [email protected] 1. Customer requirements vs Product requirements 2. Innovation vs Value 3. Features vs Benefits 4. Inspiring or a “nice-to-have” feature SCOPE
- 33. [email protected] 5. Distinguish yourself from your customer ROLES
- 34. [email protected] 5. Distinguish yourself from your customer 6. Distinguish the customer and the user ROLES
- 35. [email protected] 5. Distinguish yourself from your customer 6. Distinguish the customer and the user 7. Stakeholder Identification ROLES
- 36. [email protected] 8. Focus on building the right product rather than building the product right PROCESS
- 37. [email protected] 8. Focus on building the right product rather than building the product right 9. Create a balance between impressive specifications and impressive product PROCESS
- 38. [email protected] 10.Differentiate a good product from a good business model BUSINESS
- 39. [email protected] 10.Differentiate a good product from a good business model 11.Define a complete product and a sellable product BUSINESS
- 40. [email protected] 10.Differentiate a good product from a good business model 11.Define a complete product and a sellable product 12.Understand if it is a product launch or a success BUSINESS
- 41. [email protected] QUESTIONS & ANSWERS E-mail your questions to [email protected]
- 42. [email protected] Sep 15 Architecture Poker Oct 13 Outsourcing: Been there, done that, didn’t work out Nov 11 Software Application Management OUR NEXT WEBINARS