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Product RE-Positioning
Product repositioning involves changing a brand's position in customers' minds relative to competitors, which can be challenging. Key strategies include evaluating market demands, addressing competition, and making adjustments in branding elements like logos and packaging. Successful repositioning can enhance brand perception and better align products with consumer expectations.
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Product RE-Positioning
- 1. Marketing Management CIA 1 AdnanKhan1727102 Aman Rastogi 1727105 Prachi Ahuja 1727152 Roopam Randhawa 1727159
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- 3. What is productrepositioning ? • Repositioning is defined as altering the position of a brand or product in the minds of the customer relative to the offerings of the competitive product. • It is a very subtle and difficult process as the brand needs to change the target market's understanding of the product.
- 5. • Battle obsolescence •Evaluate the market • Review business mix • Identify gaps • Realign
- 6. MARLBORO MAN Analyze thearea of demand.
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- 8. Competition leads torepositioning Same product and target market, change in the image of the product
- 9. Kellogg’s repositioned it’sspecial K into biscuits
- 10. Change in packaging Tropicanaunderestimates their customers' attachment to a classic.
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- 12. Change of logocomes at cost Pepsi's new logo cost them $1 million to develop
- 13. Cadbury Use a trustedcelebrity to regain the publics trust.
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- 15. Old Spice isnot just for OLD men
- 16. Nestle Milkmaid repositionedfrom milk whitener
- 17. Burberry Brands can besuccessfully revamped by adapting current styles while celebrating its history.
- 18. McDonald’s Pay attention towhat the public says about you and respond with products and services that counteract those accusations.
- 19. Zandu Balm The desiointment got its three minutes of glory, thanks to Bollywood blockbuster Dabangg.
- 20. Harley Davidson Support yourbrand with a high-performing product and weed out inefficient management. "Be aware of controls that are barriers to effectiveness,"
- 21. Apple A host ofinnovative new products, and a series of marketing and advertising campaigns
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- 23. Conclusion •The company mayhave acquired new resources and competencies enabling it to modify the product so that it serves the target market better. •Repositioning can click can also bite the dust • Repositioning can be done using logos, slogans, celebs, packaging, change in the line of products etc. •Thus repositioning is extremely crucial for a brand.