![Talk Outline Spectacular growth Impressive reach Affordable handsets AND tariff Made in India/ Made for India / Designed in India Content / services comes of age too Two case studies Conclusions March 8, 2010 [email_address]](https://image.slidesharecdn.com/profsadagopanwirelessindia-0803-100318022001-phpapp02/85/Prof-Sadagopan-Wireless-India-2-320.jpg)
![Spectacular growth Started on August 23, 1995; adding 15+ million mobile customers per month today (including 2009); dropping landlines EVERY month since 2006 (crossover at 46 million) Spectacular growth 10,000 in first 10 months, 300,000 in 20 months, 700,000 in 30 months Millionth customer in 36 months (1998) Ten millionth customer in 7 years (2002) 100 Million in 11 years (2006) 500 Million in 14 years (2009) (as per TRAI) Global (Vodafone, DoCoMo, Telnor, MTS) AND Indian telcos (Airtel, Tatas, Reliance, BSNL) March 8, 2010 [email_address]](https://image.slidesharecdn.com/profsadagopanwirelessindia-0803-100318022001-phpapp02/85/Prof-Sadagopan-Wireless-India-3-320.jpg)
![Impressive reach Reaches all parts of the country including Kashmir, North East, remote areas (Badri / Kedar) All cities; 5,096 Census towns (out of 5,161) and 364,287 villages (out of 586,000) by Airtel alone with 105 million customers Reaches all sections of the society Servant maids Bus / taxi / auto rickshaw drivers Carpenters, Plumbers Sanitary workers Fishermen Push-cart merchants ( tele-wallas ) March 8, 2010 [email_address]](https://image.slidesharecdn.com/profsadagopanwirelessindia-0803-100318022001-phpapp02/85/Prof-Sadagopan-Wireless-India-4-320.jpg)
![Affordable handsets AND tariff Spoilt for choice for handsets; all (except iPhone) are “unlocked” Rs 555 onwards (all the way up to Rs 5.5M) Sub Rs 1,600 ($ 40) 9 + 8 (GSM / CDMA) Rs 1,601 – 2,400 ($ 40 – 60) 14 + 12 Rs 2,401 - 4,000 ($ 60 -100) 20 + 8 Rs 4,001 - 8,000 ($ 100-200) 27 + 11 Rs 8,001 – 12,000 ($ 200-300) 13 + 4 Rs 12,001- 20,000 ($ 300-500) 26 + 1 Rs 20,001 onwards (> $ 500) 29 + 3 Lowest tariff in the world; ‘per second’ metering; sub 1Paise SMS; ARPU $ 9; 90+ % Pre-paid Source TRAI, Chambers of Commerce, Associations, India-cellular.com March 8, 2010 [email_address]](https://image.slidesharecdn.com/profsadagopanwirelessindia-0803-100318022001-phpapp02/85/Prof-Sadagopan-Wireless-India-5-320.jpg)
![Made for India / Made in India / Designed in India Nokia 1100 (200 million pieces, also the billionth phone for Nokia) Nokia plant in Chennai Motofone – manufactured in India (Default country code +91) Infineon $ 20 Reference Design (Bangalore) TI Single chip (Bangalore) Indian language script support on many keyboards Source Wikipedia, Nokia March 8, 2010 [email_address]](https://image.slidesharecdn.com/profsadagopanwirelessindia-0803-100318022001-phpapp02/85/Prof-Sadagopan-Wireless-India-6-320.jpg)
![Content / services come of age Ticketing – not even a print out of e-ticket (both trains and airplanes) Mobile banking Travel sites like MakeMytrip better leaders like Amadeus Many uses - Torchlight, Alarm clock, Camera, India-specific brands Guru; Solar powered (Samsung); AAA Battery powered FrevrON” “Olive” Content Religious - Aarti, Gita, Hanuman Chalisa… Bollywood – Ringtones, caller tunes, full length movie songs SMS based interaction - KBC and other program March 8, 2010 [email_address]](https://image.slidesharecdn.com/profsadagopanwirelessindia-0803-100318022001-phpapp02/85/Prof-Sadagopan-Wireless-India-7-320.jpg)
![Two case studies Mango Technologies Android for “ aam admi ” (common man) Partly acquired by QualComm for the “engineering” of the product mChek Mobile payment platform – handset/ operator independent, all instruments (credit / debit / Pre-paid cards) Valerie Rozyckie and Ejjipura slum pilot Airtel / Bank of India Likely to change financial inclusion scene in India March 8, 2010 [email_address]](https://image.slidesharecdn.com/profsadagopanwirelessindia-0803-100318022001-phpapp02/85/Prof-Sadagopan-Wireless-India-8-320.jpg)
![Summary Mobile screen as the “first screen” (Nokia CEO) Mobile device as the first ever personal device (PDA, iPod,..) Reach, affordability, usage – winning combination THE PLATFORM for India Thanks a ton Any questions? March 8, 2010 [email_address]](https://image.slidesharecdn.com/profsadagopanwirelessindia-0803-100318022001-phpapp02/85/Prof-Sadagopan-Wireless-India-9-320.jpg)
Prof Sadagopan Wireless India
- 1. WWW – Wireless Will Win in India S Sadagopan, IIIT-Bangalore EmTech India 2010 Bangalore March 8, 2010
- 2. Talk Outline Spectacular growth Impressive reach Affordable handsets AND tariff Made in India/ Made for India / Designed in India Content / services comes of age too Two case studies Conclusions March 8, 2010 [email_address]
- 3. Spectacular growth Started on August 23, 1995; adding 15+ million mobile customers per month today (including 2009); dropping landlines EVERY month since 2006 (crossover at 46 million) Spectacular growth 10,000 in first 10 months, 300,000 in 20 months, 700,000 in 30 months Millionth customer in 36 months (1998) Ten millionth customer in 7 years (2002) 100 Million in 11 years (2006) 500 Million in 14 years (2009) (as per TRAI) Global (Vodafone, DoCoMo, Telnor, MTS) AND Indian telcos (Airtel, Tatas, Reliance, BSNL) March 8, 2010 [email_address]
- 4. Impressive reach Reaches all parts of the country including Kashmir, North East, remote areas (Badri / Kedar) All cities; 5,096 Census towns (out of 5,161) and 364,287 villages (out of 586,000) by Airtel alone with 105 million customers Reaches all sections of the society Servant maids Bus / taxi / auto rickshaw drivers Carpenters, Plumbers Sanitary workers Fishermen Push-cart merchants ( tele-wallas ) March 8, 2010 [email_address]
- 5. Affordable handsets AND tariff Spoilt for choice for handsets; all (except iPhone) are “unlocked” Rs 555 onwards (all the way up to Rs 5.5M) Sub Rs 1,600 ($ 40) 9 + 8 (GSM / CDMA) Rs 1,601 – 2,400 ($ 40 – 60) 14 + 12 Rs 2,401 - 4,000 ($ 60 -100) 20 + 8 Rs 4,001 - 8,000 ($ 100-200) 27 + 11 Rs 8,001 – 12,000 ($ 200-300) 13 + 4 Rs 12,001- 20,000 ($ 300-500) 26 + 1 Rs 20,001 onwards (> $ 500) 29 + 3 Lowest tariff in the world; ‘per second’ metering; sub 1Paise SMS; ARPU $ 9; 90+ % Pre-paid Source TRAI, Chambers of Commerce, Associations, India-cellular.com March 8, 2010 [email_address]
- 6. Made for India / Made in India / Designed in India Nokia 1100 (200 million pieces, also the billionth phone for Nokia) Nokia plant in Chennai Motofone – manufactured in India (Default country code +91) Infineon $ 20 Reference Design (Bangalore) TI Single chip (Bangalore) Indian language script support on many keyboards Source Wikipedia, Nokia March 8, 2010 [email_address]
- 7. Content / services come of age Ticketing – not even a print out of e-ticket (both trains and airplanes) Mobile banking Travel sites like MakeMytrip better leaders like Amadeus Many uses - Torchlight, Alarm clock, Camera, India-specific brands Guru; Solar powered (Samsung); AAA Battery powered FrevrON” “Olive” Content Religious - Aarti, Gita, Hanuman Chalisa… Bollywood – Ringtones, caller tunes, full length movie songs SMS based interaction - KBC and other program March 8, 2010 [email_address]
- 8. Two case studies Mango Technologies Android for “ aam admi ” (common man) Partly acquired by QualComm for the “engineering” of the product mChek Mobile payment platform – handset/ operator independent, all instruments (credit / debit / Pre-paid cards) Valerie Rozyckie and Ejjipura slum pilot Airtel / Bank of India Likely to change financial inclusion scene in India March 8, 2010 [email_address]
- 9. Summary Mobile screen as the “first screen” (Nokia CEO) Mobile device as the first ever personal device (PDA, iPod,..) Reach, affordability, usage – winning combination THE PLATFORM for India Thanks a ton Any questions? March 8, 2010 [email_address]