Programming Meeting 21 April 2009

The document provides information on RAJAR radio audience measurement data and discusses Absolute Radio's performance since changing its name from Virgin Radio. It shows that while reach has increased, time spent listening has decreased for some stations. It also shows that while Absolute Radio's brand awareness is growing, over half of its listeners still primarily think of the station as Virgin Radio. The document outlines Absolute Radio's business plan to further improve its performance through various initiatives like new programming, distribution on additional platforms, and community events.