Progressive Mobile Strategy Redux: The Future Friendly Enterprise
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The document discusses the need for a comprehensive mobile strategy that integrates various platforms and interactions, emphasizing that businesses should embrace unpredictability and focus on user behavior in a future-friendly manner. Key insights include the rise of mobile-only users, the importance of content governance, and the necessity for adaptive platforms that can accommodate new technologies. It advocates for a holistic approach to mobile strategy rather than isolated solutions.
Progressive Mobile Strategy Redux: The Future Friendly Enterprise
- 1. T H E F U T U R E F R I E N D LY E N T E R P R I S E P R O G R E S S I V E M O B I L E S T R A T E G Y R E D U X Huawei Mobile Information Revolution Think Tank Dave Olsen, @dmolsen November 19, 2015
- 3. https://youtu.be/UpcODCSTx3w I. WHY BEST BUY LOVES MOBILE
- 5. not a mobile strategy
- 6. a native app... ...a mobile website +
- 7. + again, they’re not a mobile strategy...
- 8. a native app... ...a mobile website + APIs physical interaction +
- 9. 2 0 1 0 this fairly thorough “mobile strategy”? it’s from…
- 10. these are just some of the options... native apps standalone mobile sites mobile templates responsive designs APIs
- 11. A Small Taste
- 12. Our Future?
- 13. “What is your mobile strategy?” There shouldn't be a mobile strategy. It should just be THE strategy. - Jason Grigsby @grigs
- 14. Our goal is to be prepared for new channels and new modes of interactions.
- 15. II. BEING FUTURE-FRIENDLY http://futurefriend.ly
- 16. who founded it
- 18. WhatWhatThe Truths aka “Our Reality”
- 19. Text The Truths Disruption will only accelerate.
- 20. Text The Truths Our existing standards, workflows, & infrastructure won’t hold up.
- 21. Text The Truths Proprietary solutions will dominate at first.
- 22. Text The Truths The standards process will be painfully slow.
- 24. Text A New Hope Acknowledge & embrace unpredictability.
- 25. Text A New Hope Think & behave in a future-friendly way.
- 26. Text A New Hope Help others do the same.
- 28. Text A New Hope Think & behave in a future-friendly way.
- 30. In 2020 4 billion people will have smartphones. https://flic.kr/p/w9idvs
- 32. The shift in platforms.
- 34. What do we do on mobile? Everything. https://flic.kr/p/4BBN3L
- 35. Where do we use mobile? Everywhere. https://flic.kr/p/4uvRHT
- 36. How do we use mobile? Micro-interactions. https://flic.kr/p/mQCsaE
- 37. The rise of the mobile-only user. https://flic.kr/p/y5Uba7
- 38. THE RISE OF THE MOBILE-ONLY USER 34% of current mobile internet users mostly go online using their phone. (source) 50% of teen smartphone owners aged 12-17 and 50% of young adults aged 18-29 say they use the internet mostly on their mobile phone. (source) 77% of mobile searches take place at home or work, only 17% on-the-go, according to Google. (source) Blacks, Hispanics, low-income Americans, less- educated Americans, and young adults are more likely to be mobile-only users. (source)
- 39. This is not a case for mobile. This is a case for rapid & broad change.
- 41. Our Future?
- 42. V. WORKING WITH CONTENT
- 44. mobile first “ Mobile devices require software development teams to focus on only the most important data and actions in an application. Mobile First - Luke Wroblewski @lukew
- 45. The University Home Page Content Delivery vs. Tangible Utility
- 46. Legacy Content We Have User’s Journey Aspirational Content We Need courtesy of Sara Wachter-Boettcher
- 47. http://flic.kr/p/5DdC9v Dumb blobs need to transform into smart chunks.
- 48. https://flic.kr/p/2FsBT The future of headless content.
- 49. API First APIs: The Plumbing Create Once, Publish Everywhere APIs are the infrastructure for your Future Friendly initiatives...
- 50. It’s Create Once. NOT Write Once. a friendly reminder... or else it’d be called WOPE
- 51. Update once. Publishes to: Google Glass, Mobile Website, Student Portal, Transportation Website, & Twitter PRT API Example
- 52. We’re not designing pages, we’re designing systems of components. - Stephen Hay, @stephenhay
- 53. The UNIX Philosophy for content? https://flic.kr/p/Wr5g
- 54. Enabling remix & reuse of content. https://flic.kr/p/4EKoXz
- 55. http://flic.kr/p/9ux7kJ Content flows like water?
- 56. glasses with chunky content http://flic.kr/p/8AE4ha
- 58. http://flic.kr/p/6DxS9D The reality: chunky water
- 59. Patterns bring style to standardized content.
- 60. Designing & crafting our content. https://flic.kr/p/a3MwRB
- 61. Content governance will become critical. https://flic.kr/p/6M6E2Q
- 62. To provide flexibility to meet new opportunities. https://flic.kr/p/dYjcZD
- 63. What will content be like in 2020?
- 64. VI. LOOKING AT PLATFORM
- 65. APIs Mobile Web Native Apps Mobile Templates Standalone sites A poor representation of a possible platform strategy... Responsive Designs
- 66. Walled-in, silo-ed native apps are a dead end. https://flic.kr/p/snZJc
- 67. Lego of tech means lego of content, UI, & interactions. https://flic.kr/p/aQmq2v
- 68. How do we transfer experience from one device to another? https://flic.kr/p/6ZZQKC
- 69. It's not about owning moments. It's about owning moments that integrate with other moments
- 70. How do we take advantage of new interfaces? messaging, conversational, wearables, physical web
- 71. As we create experiences in all these different contexts we should be true to the context. - Josh Clark @bigmediumjosh
- 72. What will platforms be like in 2020?
- 73. wrapping it up VII. WRAPPING IT UP https://flic.kr/p/MH6U3
- 74. A Future Friendly Strategy I. Acknowledge & embrace unpredictability. II. Think & behave in a future-friendly way. III. Help others do the same.
- 75. Developing a future-friendly strategy takes time and buy-in. It’s an ever evolving thing. This sh!t is complicated. Don’t get discouraged.
- 76. http://flic.kr/p/7jWpEb Maybe by being Future Friendly...
- 77. ...and forging future-ready partnerships... http://flic.kr/p/gidRPX
- 78. ...we can find unicorns & rainbows.
- 81. Questions?