Project 2 Theory: Research
- 2. Terminology • Circulation – The quantity of copies that have been distributed. • Hits – The number of times a webpage has been visited. • Box Office Figures – The amount of money a film has made at the cinema. • Ratings – How something has been rated by critics/consumers. • Sales – The amount of products that have been sold.
- 3. Primary Research • Definition – Research that is conducted by yourself or the company that manufactures a product where the researcher is in direct contact with the audience. • Advantages – Primary research allows for you to get good, direct, information. • Disadvantages – Primary research is frequently slow and can be expensive. • Example – Surveys, product analysis, focus groups and interviews are all examples of primary research.
- 4. Secondary Research • Definition – Secondary research is where you study research that has already been completed. • Advantages – Secondary research is usually cheaper and quicker as it doesn’t rely on other people’s schedules. • Disadvantages – Secondary research can be difficult as you may be researching for a niche product where little to no good, reliable, research exists. Even if you are not researching a niche product reliable research could be difficult to find. • Example – Library research, internet research and archive research are all examples of secondar research.
- 5. Quantitative Research • Definition – Quantitative research is research where the result is expressible with a quantity. • Advantages – Quantitative research makes collecting and displaying data easier. • Disadvantages – The data gathered by quantitative research is limited as you would only have a number or word response. (yes/no, 1-5, etc). • Example – Sales number, simple surveys (Yes/no questions), and website hits are all examples of quantitative research .
- 6. Qualitative Research • Definition – Qualitative research is research that can give in depth information about peoples opinions, beliefs, and reasoning. • Advantages – Qualitative research gives in depth information which can be used to better market a product or make a product better. • Disadvantages – Qualitative research can be unhelpful and difficult to sort through depending on the questions and the people answering them. • Example – Surveys, reviews, discussions, and forums are all examples of qualitative research.
- 7. Audience Research • Definition – Audience research is research conducted on the consumers of a product. • Advantages – Useful information can be gathered to make a product better by identifying it’s flaws or the information can be used to better market the product. • Disadvantages – Audience research can be expensive and time consuming. • Example – All the previous slides, besides secondary research, contain information on audience research.
- 8. Market Research • Definition – Market research is research conducted on the marketplace you intend to sell your product. • Advantages – Market research can be used to give you a better understanding of how to market your product. • Disadvantages – Conducting market research can be expensive and time consuming. • Example – Surveys, focus groups and interview can all be used for market research
- 9. Production Research • Definition – Product research is research conducted on the resources and information required to make a product. • Advantages – Production research allows you to better understand the costs required for making your product and gather information on where to obtain the main resources required to make a product. It can also be used to prevent consumers from being confused. • Disadvantages – Production research can be unreliable depending on where the information is acquired from. • Example – Secondary research techniques and focus groups can be used for production research
- 10. Terminology • Objective – If something is objective it is a fact • Subjective – If something is subjective it is an opinion • Valid – Whether the research can be used to answer the intended question. • Reliable – Research that produces consistent, valid, and accurate results.
- 11. Harvard Referencing Columbus, C. (2001) Harry Potter and the Philosopher’s Stone. Rowling, J. K. (1997) Harry Potter and the Philosopher’s Stone. Bloomsbury. London. https://www.wizardingworld.com/ (2019) Morrison, A. (2000) Harry Potter And The Philosopher's Stone Review in Empire Magazine (2000) Bauer Country. United Kingdom.