Project and Portfolio I
- 1. PERSONAL BRAND EXPLORATION Krystina Dietz Project & Portfolio I: Week 1 January 05, 2023
- 2. I am a hardworking and dedicated single mother to three children. I have worked hard to not only provide for my children, but to also be a role model to them. Some of the morals I exemplify are being kind, honest, giving, respectful, perseverance, and compassion. These morals and values are so important to me and I will always stay true to them. IDENTITY
- 3. PROFESSION Potential Job Titles: • Marketing Manager • Marketing Strategist • Marketing Specialist BRAND ARCHETYPE - My brand archetype is “The Girl Next Door”. People are drawn to me because I make them feel comfortable by listening to them and understanding their needs. Digital Marketing for Business Picture Relevant to Your Industry Goes Here
- 4. TARGET AUDIENCE Audrey Lopata Outreach Plan: • I plan to conduct more research on the company Aerotek and what they look for in an employee. • I will send her a message on LinkedIn, following an application submission to Aerotek. • After two weeks, I will follow up with her via LinkedIn or Email if applicable. PROFILE PICTURE Regional Talent Acquisition at Aerotek Sydney Ward Outreach Plan: • In preparation for initial contact, I plan to see how I can connect with her on a personal level to stand out from the crowd. • I plan on reaching out to her on LinkedIn, before a position in my field becomes available. • Once a position becomes available, I plan to reach out again via LinkedIn after submitting my application. PROFILE PICTURE Talent Acquisition Coordinator at The Walt Disney Company Corporate Laura Buckle Outreach Plan: • Prior to reaching out to her, I will do more research on the marketing tools that Skims currently utilizes. • I plan to reach out to her via LinkedIn after applying for a position on the marketing team. • I will follow up after two weeks via LinkedIn or Email if applicable. PROFILE PICTURE Director of Global Recruitment at Skims
- 5. GOALS Short Term: (Immediately After Graduation, 2024) • I will increase my online presence by posting on brand content to my social media regularly. ‣Within one year of graduating, I plan to increase my social media engagement by 25%. Mid Term: (2030) • I will continue my marketing education while working at my chosen company. ‣Within 10 years of graduating, I plan to return to school and earn my Master’s degree in digital marketing. Long Term: (2040) • Long term, I hope to own a brand strategy business to help others with their own personal and professional branding. ‣15-20 years after graduation, I will be successful in my own business.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Video Creation and Editing SOFT HARD Novice / Adept / Expert Office Suite Software Novice / Adept / Expert Thinking Creatively Novice / Adept / Expert Complex Problem Solving Novice / Adept / Expert Analyzing Data or Information SOFT HARD Novice / Adept / Expert CRM Software Novice / Adept / Expert Getting Information Novice / Adept / Expert Developing and Building Teams Novice / Adept / Expert
- 7. I help people be successful by perfecting their marketing strategy and staying true to themselves. PROMISE
- 8. CREDENTIALS Work Experience: • Harbor View Cafe, FOH Manager, 2020- 2021 • Starbucks, Supervisor, 2011-2019 Education: • Digital Marketing, B.S., Full Sail University (Exp. 2024) Leadership Roes: • Supervisor • Front of House Manager
- 9. COMPETITION James Huckabee Industry Experience: • Marketing Consultant • Marketer Education: • Full Sail University Digital Marketing Graduate Leadership Experience: • Park Recreational Leader • Leadership experience goes here Skills and Proficiencies: • Digital Marketing with 1 endorsement Krystina Dietz Overall Online Presence: • 500+ connections, customized banner and URL, semi professional headshot, profile seems detailed, appears active on social media • Grade: Average, 60 out of 100 HEADSHOT HEADSHOT Industry Experience: • No industry experience Education: • Current Student at Full Sail University Leadership Experience: • Front of House Manager at Harbor View Cafe • Supervisor at Starbucks Skills and Proficiencies: • No skills with endorsements Overall Online Presence: • Only 32 connections, no customization to banner or URL, not a professional headshot, nothing published onto the site. • Grade: Poor, 10 out of 100
- 10. COMPETITION Eden Kushner Noteworthy Experience: Marketing, communications, and customer service Krystina Dietz HEADSHOT HEADSHOT Industry Experience: • Marketing Coordinator Education: • BA, Communication & Media Studies - University of North Florida Skills and Proficiencies: • Art • Customer Service • Social Media Marketing Overall Online Presence: • 193 connections, URL customized, professional headshot, detailed bio section, portfolio linked • Grade: Superior, 80 out of 100 Industry Experience: • No industry experience Education: • Current student at Full Sail University Leadership Experience: • Front of House Manager at Harbor View Cafe • Supervisor at Starbucks Skills and Proficiencies: • No skills with endorsements Overall Online Presence: • Only 32 connections, no customization to banner or URL, not a professional headshot, nothing published onto the site. • Grade: Poor, 10 out of 100
- 11. BRAND POSITION For companies and clients who need someone that will listen, I provide a personalized experience because everyone deserves a quality experience when marketing their business.
- 12. NETWORKING & MARKETING Industry Events & Organizations • American Marketing Association ‣ Aug 4th-6th | Online Digital Marketing • Primary Content: I plan to post content multiple times a week that depict my daily life and hopefully other women can relate to me. • Primary Tools: I plan to post to Tiktok and Instagram primarily, a few times a week at least. • Website: Moving forward, I plan to use my portfolio website to enhance my brand awareness by regularly adding professional content to it regularly. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • I would like to find a mentor that is similar to myself. A mom that started her career later in life, but is dedicated to both her children and career. Someone that is caring and innovative with experience in teaching and working in the field. EST by Oct 2024 Formal Education • Bachelor’s Degree in Digital Marketing, Full Sail University, 2024 Technical Skills • Professional Certification in Digital Marketing - AMA, January 2024 • PCM from American Marketing Association - American Marketing Association, January 2024 • Data Analytics - Google Career Certificate, October 2023 Soft Skills • Graphic Design- Skillshare, July 2023 • Video Editing with Final Cut- Skillshare August 2023 • TikTok Marketing 101- Skillshare, June 2023
- 14. Krystina Dietz You know how most people in marketing will sell you a cookie cutter experience? Well, what I do is listen to your wants and needs to give you exactly what you want and deserve. In fact, my clients love how easy it is to work with me.
- 15. REFERENCES Themes, N. W. (2017, September 1). Photo by Nordwood themes on unsplash. Beautiful Free Images & Pictures. Retrieved January 8, 2023, from https://unsplash.com/photos/yyMJNPgQ- X8?utm_source=unsplash&utm_medium=referral&utm_content=creditS hareLink Eden Kushner - Marketing coordinator - vizergy digital marketing | linkedin. LinkedIn. (n.d.). Retrieved January 9, 2023, from https://www.linkedin.com/in/eden-kushner-488370198 James Huckabee - Raleigh, North Carolina, United States | Professional ... LinkedIn. (n.d.). Retrieved January 9, 2023, from https://www.linkedin.com/in/james-huckabee-3768a8140 13-1161.01 - search marketing strategists. O*NET OnLine. (n.d.). Retrieved January 8, 2023, from https://www.onetonline.org/link/summary/13- 1161.01 Audrey Lopata - Regional Talent Acquisition manager - linkedin. LinkedIn. (n.d.). Retrieved January 9, 2023, from https://www.linkedin.com/in/audrey-lopata-a4379858 Laura Buckle - Director of global recruitment and talent - linkedin. LinkedIn. (n.d.). Retrieved January 9, 2023, from https://www.linkedin.com/in/laurabuckle Audrey Lopata - Regional Talent Acquisition manager - linkedin. LinkedIn. (n.d.). Retrieved January 9, 2023, from https://www.linkedin.com/in/audrey-lopata-a4379858 DMI Pro - Ama. Digital Marketing Institute. (n.d.). Retrieved January 8, 2023, from https://digitalmarketinginstitute.com/students/courses/lp/digital- marketing- certificate?utm_source=ama_referral&utm_medium=referral&utm_camp aign=ama_pro_course_page_dmi_pro_referral Online classes. Skillshare. (n.d.). Retrieved January 8, 2023, from https://www.skillshare.com/en/browse
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.