![PROFESSION
Potential Job Titles:
• Advertising and Promotions
Managers
• Marketing Managers
• Market Research Analysts
Brand Archetype - While I aim for
professionalism, my approach is
generally laid back. My goal is to
create a workplace that's both
enjoyable and respectful, striking a
balance between fun and
professionalism.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here](https://image.slidesharecdn.com/personalbrandtemplate1217-231217220718-ccceeb46/85/Project-and-Portfolio-Personal-Branding-1-Full-Sail-University-3-320.jpg)
Cota, L. (n.d.). Lorenzo Cota - Guest/ member relations - Arnold Palmer ... -
linkedin - [Lorenzo Cota - LinkedIn](https://www.linkedin.com/in/lorenzo-
cota-98196b216)
Camacho, G. (n.d.). LinkedIn Profile. LinkedIn. [LinkedIn -
Camacho](https://www.linkedin.com/)
Niebuhr, J. (n.d.). LinkedIn Profile. LinkedIn.[LinkedIn - Jill
Niebuhr](https://www.linkedin.com/in/jill-niebuhr-98aaa43)
Photos, B. (n.d.). Advertising images – browse 11,061,601 stock photos,
vectors, and video. Adobe Stock. [Adobe Stock - Advertising
Images](https://stock.adobe.com/search?filters%5Bcontent_type%3Aph
oto%5D=1&filters%5Bcontent_type%3Aillustration%5D=1&filters%5Bco
ntent_type%3Azip_vector%5D=1&filters%5Bcontent_type%3Avideo%5
D=1&filters%5Bcontent_type%3Atemplate%5D=1&filters%5Bcontent_ty
pe%3A3d%5D=1&filters%5Bcontent_type%3Aaudio%5D=0&filters%5Bf
etch_excluded_assets%5D=1&filters%5Binclude_stock_enterprise%5D
=1&filters%5Bcontent_type%3Aimage%5D=1&filters%5Bis_editorial%5
D=0&k=advertising&order=relevance&safe_search=1&search_page=1&
search_type=usertyped&acp=&aco=advertising&get_facets=0&asset_id
=293008501)
T2, I. (2023, October 2). What is the smart formula? - smartpedia -
t2informatik. T2 Informatik .[T2 Informatik - SMART
Formula](https://t2informatik.de/en/smartpedia/smart-
formula/#:~:text=The%20SMART%20Formula%20in%20detail,elements
%20of%20SMART%20target%20setting.)
Youngblood, N. (n.d.). LinkedIn Profile. LinkedIn.[LinkedIn - Nathan
Youngblood](https://www.linkedin.com/in/nathan-youngblood-308611b2)](https://image.slidesharecdn.com/personalbrandtemplate1217-231217220718-ccceeb46/85/Project-and-Portfolio-Personal-Branding-1-Full-Sail-University-15-320.jpg)
Project and Portfolio: Personal Branding 1, Full Sail University
- 1. PERSONAL BRAND EXPLORATION Jada Sonnier Project & Portfolio I: Week 1 December 15th, 2023
- 2. Hi, my name is Jada Sonnier. I started working back in 2016 and I haven’t stopped then. With experience in fast food restaurants, grocery stores, retail sales, healthcare, and banking my level of customer/client oriented skills is off the charts. Knowing how they think and knowing what they expect is a key to my job and any future job that I may have. IDENTITY
- 3. PROFESSION Potential Job Titles: • Advertising and Promotions Managers • Marketing Managers • Market Research Analysts Brand Archetype - While I aim for professionalism, my approach is generally laid back. My goal is to create a workplace that's both enjoyable and respectful, striking a balance between fun and professionalism. [BROAD OCCUPATION] for [INDUSTRY/ MARKET] Picture Relevant to Your Industry Goes Here
- 4. Hiring Managers TARGET AUDIENCE Nathan Youngblood Outreach Plan: • Since he was the one who handled my interview for my current job there, I know I would need to contact him using the employee directory. • Emailing would be the best way of contact. • If I receive no response at first than a follow up email would be possible or leaving a voicemail on her office line. PROFILE PICTURE Jill Niebuhr Outreach Plan: • Explain one task you will complete to prepare for initial contact with this person. • Explain one method or mode of communication you will use to make your initial contact with this person. • Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE Talent Acquisition Manager at Russell Construction William Mengel Outreach Plan: • Explain one task you will complete to prepare for initial contact with this person. • Explain one method or mode of communication you will use to make your initial contact with this person. • Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE Talent Acquisition Manager at Wayfair Human Resources at Blackhawk Bank & Trust
- 5. GOALS Short Term: (Immediately After Graduation) • Establish a personal brand presence through online platforms and secure entry-level marketing positions to apply academic knowledge in a real-world context. Mid Term: (5-10 Years) • Attain a leadership role in a prominent marketing agency or within the marketing department of a dynamic organization, leveraging a robust skill set and extensive experience gained over the years to drive innovative and impactful marketing strategies. Long Term: (10-20 Years) • Lead strategic initiatives as a Chief Marketing Officer (CMO) or in a senior executive role, contributing to the overall success and growth of a major corporation. Establish a personal brand as an industry thought leader and mentor emerging marketing professionals to contribute to the field's advancement.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Information Management HARD Novice / Adept / Expert Electronic Records Novice / Adept / Expert Adaptability Novice / Adept / Expert Effective Communication Novice / Adept / Expert Content Marketing SOFT HARD Novice / Adept / Expert Data Analysis Novice / Adept / Expert Teamwork Novice / Adept / Expert Customer Service/Satisfaction Novice / Adept / Expert SOFT
- 7. I will always help my coworkers do their best work by offering support. PROMISE
- 8. CREDENTIALS Work Experience: • Medical Assistant • Bank Teller • Bridal Sales Education: • Midwest Technical Institute, Medical Assisting Program, Certificate in Medical Assisting. (2020-2021) • Digital Marketing, B.S., Full Sail University (September 2025} Volunteer Work: • Serving food for local church • Security for construction companies Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Gregory Camacho Industry Experience: • Marketing Communication Specialist Education: • Full Sail Master’s Degree, Public Relations • Bachelor’s Degree, Media Communications Noteworthy Experience: • Corporate website Specialist • Digital Communications Specialist Skills and Proficiencies: • Adobe Illustrator - 1 endorsements • Management - 1 endorsements • Customer Service - 3 endorsements Jada Sonnier Overall Online Presence: • 212 Connections, customized banner, no professional headshot, has details from jobs, education, and personal life. • Grade: Average, 65 out of 100 HEADSHOT HEADSHOT Industry Experience: • Bank Teller • Medical Assistant • Bridal Sales Education: • Midwest Technical Institute, Certificate in Medical Assisting • Bachelors in Digital Marketing, Class of 2025 Leadership Experience: • Food service for local church • Security for local church Skills and Proficiencies: • Customer Service - 0 endorsements • Sales - 0 endorsements • Data Entry - 0 endorsements Overall Online Presence: • 3 connections and a customized banner. Has semi professional headshot • Grade: Poor, 30 out of 100
- 10. COMPETITION Lorenzo Cota Leadership Experience: • Director • Program Manager Jada Sonnier HEADSHOT HEADSHOT Industry Experience: • PR and Marketing Professional • Founder of Dominion Digital Marketing • Program Manager Education: • Saint Vincent College, Bachelors Communication and Media Studies • Full Sail University, Masters of Arts, Public relations, Advertising, and Applied Communication Skills and Proficiencies: • Brand Management - 1 endorsement • Web Development - 1 endorsements • Operations Management - 0 endorsements Overall Online Presence: • Has 107 connections. Has a customized banner. Does not have a professional headshot. • Grade: Average, 75 out of 100 Industry Experience: • Bank Teller • Medical Assistant • Bridal Sales Education: • Midwest Technical Institute, Certificate in medical Assisting • Bachelors in Digital Marketing, Class of 2025 Leadership Experience: • Food service for local church • Security for local church Skills and Proficiencies: • Customer Service - 0 endorsements • Sales - 0 endorsements • Data Entry - 0 endorsements Overall Online Presence: • 3 connections and a customized banner. Has semi professional headshot • Grade: Poor, 30 out of 100
- 11. BRAND POSITION "For individuals seeking not just a service, but a transformative experience in Marketing & Advertising, I offer unparalleled dedication and personalized attention, setting me apart from the competition. Choose to collaborate with me, and you'll discover a unique blend of passion and expertise that goes beyond meeting your needs—it's about creating a meaningful connection that elevates the entire experience."
- 12. NETWORKING & MARKETING Industry Events & Organizations • Business Exchange ‣ February 21st, 2024 | 1201 River Drive Moline, IL • Taking Care of Business Conference ‣ June 4th-6th, 2024 | Hotel Blackhawk 200 E 3rd Street Davenport, IA • Professional Women’s Group ‣ December 19th, 2023 | Dress For Success Quad Cities, 423 E 32nd Street, Davenport IA Digital Marketing • Primary Content: I believe lifestyle content and expanding on everyday issues would be what I would post. Displaying someone who is normal and isn’t putting up a front to impress others, just someone who can have a modern and fun take on everyday living. • Primary Tools: Instagram, Lemon8, TikTok, and my personal blog would. I’d start with one post a week all based on the same topic. Some of the posts will be more in depth depending on where it’s getting posted. • Website: I will keep it updated with my future adventures. As well with the right steps and missteps that I took along the way. I’d keep people entertained by making fun of those steps and keeping everything light hearted.
- 13. PROFESSIONAL DEVELOPMENT Mentor • I’d look for a mentor that has the relevant skills I’m trying to gain and someone who has held a position that I would want to be promoted to in the future. Formal Education • Bachelors Degree in Digital Marketing Technical Skills • Data Analytics - 2025 • Coding and Web Development - 2024 • Search Engine Marketing - 2024 Soft Skills • Active Listening - 2023 • Critical Thinking- 2023 • Public Speaking - 2024
- 14. Jada Sonnier You know making clients happy can be tough? Well, I specialize in creating customized strategies that consistently boost client satisfaction, earning me a reputation as a go-to expert in the field. Picture of You Goes Here
- 15. REFERENCES Chapman, C. (2021, May 21). Color theory for designers, part 1: The meaning of color. Smashing Magazine. [Smashing Magazine - Color Theory Part 1](https://www.smashingmagazine.com/2010/01/color-theory-for- designers-part-1-the-meaning-of-color/) Cota, L. (n.d.). Lorenzo Cota - Guest/ member relations - Arnold Palmer ... - linkedin - [Lorenzo Cota - LinkedIn](https://www.linkedin.com/in/lorenzo- cota-98196b216) Camacho, G. (n.d.). LinkedIn Profile. LinkedIn. [LinkedIn - Camacho](https://www.linkedin.com/) Niebuhr, J. (n.d.). LinkedIn Profile. LinkedIn.[LinkedIn - Jill Niebuhr](https://www.linkedin.com/in/jill-niebuhr-98aaa43) Photos, B. (n.d.). Advertising images – browse 11,061,601 stock photos, vectors, and video. Adobe Stock. [Adobe Stock - Advertising Images](https://stock.adobe.com/search?filters%5Bcontent_type%3Aph oto%5D=1&filters%5Bcontent_type%3Aillustration%5D=1&filters%5Bco ntent_type%3Azip_vector%5D=1&filters%5Bcontent_type%3Avideo%5 D=1&filters%5Bcontent_type%3Atemplate%5D=1&filters%5Bcontent_ty pe%3A3d%5D=1&filters%5Bcontent_type%3Aaudio%5D=0&filters%5Bf etch_excluded_assets%5D=1&filters%5Binclude_stock_enterprise%5D =1&filters%5Bcontent_type%3Aimage%5D=1&filters%5Bis_editorial%5 D=0&k=advertising&order=relevance&safe_search=1&search_page=1& search_type=usertyped&acp=&aco=advertising&get_facets=0&asset_id =293008501) T2, I. (2023, October 2). What is the smart formula? - smartpedia - t2informatik. T2 Informatik .[T2 Informatik - SMART Formula](https://t2informatik.de/en/smartpedia/smart- formula/#:~:text=The%20SMART%20Formula%20in%20detail,elements %20of%20SMART%20target%20setting.) Youngblood, N. (n.d.). LinkedIn Profile. LinkedIn.[LinkedIn - Nathan Youngblood](https://www.linkedin.com/in/nathan-youngblood-308611b2)
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.