Project Ara is Google's initiative to develop an open hardware platform for modular smartphones. Users will be able to populate a structural frame called an endoskeleton with interchangeable modules for functions like the display, battery, and camera. This will allow customization and upgrading of individual modules. The first prototype is scheduled for release in January 2015. Key aspects of the design include the modular structure, interchangeable modules, and an online marketplace for browsing and purchasing modules.