Promotion Kj

Promotion Kj

• 1.
  Promotion The marketing campaignfor The Descent coincided with the London bombings on July 7th. The actual bus that exploded had an advertisement of The Descent, Pathé the distributors recalled the original posters as it contained the word ‘terror’ in them. They then re did the posters and took out the word terror. The Descent is rated an 18, as I have mentioned before, this could be a method of promotion, as people would associate an 18 rating with a scary film. People would see it as a challenge. This is the initial poster. This poster would be appealing to viewers; there is a hint of some sort creature in the light. The words “outright terror bold and brilliant” sets a challenge to viewers. This poster is a reference to the artist Salvador Dali the picture ‘in voluptate mors’. The picture is an optical illusion, at first you see a skull, but then you can see that it is made up of six girls. The poster has an eerie feel, which is shown through the contrast of the dark and light colours in the poster. It is almost like they are being sucked into the light, which gives a sense of danger.
• 2.
  Bv ioiii This pictureis different to the rest, it over sexualises the girls, and this makes it appeal to a broader audience, branching it out to males. In the actual film there is no scene that sexualises the girls in this way besides maybe the scene of Juno running through the woods. The website for the Descent appears to be quite modern considered it has been out for a long time. When you first open the website up, there is a short intro and almost semi trailer for The Descent. The main website features a short synopsis of the story, the cast list, a gallery which would’ve been used to build up excitement about the film, the full trailer a message board and ‘experience’ which brings up different aspects of the film.
• 3.
  The Descent releasedits trailer to advertise the movie release