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Proposal
- 1. Creating a Jr.Buyer Position
- 2. We know thatyear after year the confectionary set is growing! Right now the Chocolate Mass Market is estimated to be 20.8 Billion as a whole for conventional, specialty, and premium chocolate. That’s not even including mint, gums, and candy in our confection set.
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- 4. Competitor: Whole FoodsMarket - Gilman
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- 7. Transition Jr. Buyer rolecan be a cross functional role with CMA duties while building a category with guidance from Sr. Buyers Andronico’s can develop the confectionary category using Bottleshop methods
- 8. How it canwork Step 1 Purchase Create unique factors like evaluating local chocolatiers, premium, and specialty… Step 2 Activate Set up chocolate tastings like the Bottleshop calendar. Teach people how to taste chocolate like a fine wine. Engage with a store employee at each location to talk to customers about product. Step 3 Long Term Brand the set. Just like FitMarket, you can brand the confectionary set, so while people are shopping they know they can fulfill other needs.
- 9. Other Current Trendsin Headlines... Chewy candy segment is far from ‘stuck’ Category sees nearly 8 percent growth as of May 2015 and adults are buying candy more! themselves... Product from Sugarfina