Outsourcing in Egyptian Hotels_ Thesis Proposal __By Sayed EL Houshy
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This document outlines a research proposal on outsourcing of hotel activities in Egypt. The researcher, Sayed S. Mohammad El-Houshy, proposes to investigate the current status and future tendency of outsourcing as a business strategy among 4-5 star hotels in Egypt. The study aims to determine the reasons for and barriers to outsourcing, examine manager perceptions of outsourcing benefits, and identify functions currently outsourced and future outsourcing tendencies. A literature review and field research using interviews and questionnaires with managers in Sharm El-Sheikh are proposed to analyze outsourcing determinants and test hypotheses about relationships between variables. The results will provide recommendations to enhance hotel outsourcing strategy implementation in Egypt
Outsourcing in Egyptian Hotels_ Thesis Proposal __By Sayed EL Houshy
- 1. Sayed S. Mohammad El-Houshy Demonstrator, Hotel Studies Department Faculty of Tourism & Hotels University of Alexandria A Research Proposal Submitted in Partial Fulfillment of the Requirements for the M. Sc. Degree In Hotel Management 2014 Outsourcing of Hotel Activities: An investigation of Current Status & Future Tendency
- 2. The Hotel Business 2 Introduction Due to economic globalization, technological change, fiercer competition, high labor intensity and volatile demand. Hotel management should adopt new working strategies and consider new ways of managing organizations. Outsourcing… It is defined as “a management strategy in which a hotel utilizes a specialized outsourcing supplier, forming strategic alliances with it to have the supplier operate certain hotel functions, in an attempt to reduce costs and risks and improve efficiency’’
- 3. The Hotel Business 3 Statement of the Problem Recent years have seen increased attention given to hotel outsourcing. Significant parts of hotel operations and management have been outsourced and documented in some parts of the world; mainly Europe, North America and Asia. In Egypt, hotels may be engaged in one form of outsourcing or the other But, – Empirical or even anecdotal study about strategic outsourcing in the Egyptian hotel industry is lacking. – Little is known of what actually happens in these hotels. Therefore, studying hotel outsourcing is one of the significant fields that should be well investigated in context of hotels in Egypt.
- 4. The Hotel Business 4 Statement of the Problem (Contd.) What is the status-quo and future tendency of employing outsourcing as a business strategy by four and five-star hotels in Egypt? Accordingly the main purpose of this study is to answer the following question;
- 5. The Hotel Business 5 Objectives of the Study Determining the reasons of outsourcing, both strategic reasons and tactical or cost reasons. Investigating the barriers faced by hotel managers and preventing them from adopting outsourcing strategy. Scrutinizing managers' perceptions of the overall effects/benefits of outsourcing strategy in terms of quality, financial, organizational and administrative benefits. 1 2 3 4 Examining the types of functions that are currently outsourced by hotels and finding out the tendency to outsource hotel activities in the future.
- 6. The Hotel Business 6 Objectives of the Study (Contd.) Examining and analyzing the differences among hotels with different profiles regarding the application of strategic outsourcing and its relevant determinants. Understanding the various stages a hotel has to go through while outsourcing a certain department or function. Developing guidelines for applying a comprehensive outsourcing strategy in hotels. Providing practitioners with recommendations and suggestions to enhance the implementation of strategic outsourcing. 5 6 7 8
- 7. The Hotel Business 7 Review of Literature Definition.. Risks..Reasons..History.. Types.. TCE Theory RBV Theory Contingency Theory Activities Outsourced in Hotels The Outsourcing Process Ch.1 Ch.2 Ch.3 The Concept of Hotel Outsourcing Theories Relevant to Outsourcing The Outsourcing Strategy Benefits
- 8. The Hotel Business 8 Hypotheses of the Study Managers' Awareness of the Reasons of Outsourcing. Managers' Perceptions of the Benefits of Outsourcing. Barriers of Outsourcing The Current Status of Outsourcing, The Tendency for Outsourcing Application (-) (-) (+) (+) (+) (+) Figure 1: The Hypothesized Model and Variables Relationships
- 9. The Hotel Business 9 Hypotheses of the Study There is a significant relationship between the current status of outsourcing, tendency for application and the managers' awareness of the reasons of outsourcing. There is a significant relationship between the current status of outsourcing, tendency for application and the managers' perceptions of the benefits of outsourcing. There is a variance in the influence level between the determinant factors in affecting the outsourcing adoption decision. H1 H2 H3
- 10. The Hotel Business 10 Hypotheses of the Study The current status of outsourcing and tendency for application is negatively related to the perceived barriers of outsourcing. There is a relationship between characteristics of the hotel profile (size, grade, ownership and number of employees) and the current status of outsourcing, tendency for application and the determinant factors in affecting the outsourcing adoption decision. H4 H5
- 11. The Hotel Business 11 Methodology of the Study Descriptive-analytical study. A combined methodology will be used during two phases of research. Desk-based Research Field Research Phase one Phase Two
- 12. The Hotel Business 12 Methodology… (Contd.) Phase Two: Field Research Personal Interviews General Managers (GMs) Four-star hotels Sharm El- Sheikh City five-star hotels Structured Questionnaire
- 13. The Hotel Business 13 Methodology…(Contd.) Sample and Population The targeted population of the research will include; ALL four and five-star hotels in Sharm El-Sheikh City Total No. = 105 (64) four-stars & (41) five-stars Stratified random sampling 50 % of the total population will be selected (50% from each grade) Sample size = 53 (32) four-stars & (21) five-stars
- 14. The Hotel Business 14 Methodology… (Contd.) The structured questionnaire will contain FIVE main sections; Status of Outsourcing (Checklist ) Section One Reasons of Outsourcing Section Two Barriers of Outsourcing Perceived Benefits of Outsourcing (20 Statements) Section Three Respondents’/Hotel Profile Section Four Other Determinant Factors
- 15. The Hotel Business 15 Structure of the Study Chapter_1: Introduction Chapter_2: The Concept of Hotel OutsourcingPart ONE Chapter_3: Theories Relevant to Outsourcing Chapter_4: The Outsourcing Strategy Chapter_5: MethodologyPart TWO Chapter_7: Conclusion and Recommendations Chapter_6: Results and Discussion
- 16. 3 January 2016 Faculty of Tourism & Hotels 16 Thank You Comments are welcome!...