Public Relation strategy for Westside
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Trent Ltd., part of the Tata Group and established in 1998, operates Westside, a leading retail chain in India with 49 stores across 28 cities, focusing on fashion and handicraft designs. The company aims to be the most relevant retailer in the country while promoting initiatives like Westside Tarang and Fashioniesta to empower designers, including those with disabilities. Trent plans to expand Westside to tier-2 and tier-3 cities, enhancing customer engagement through digital strategies.
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Public Relation strategy for Westside
- 2. 2TCS Confidential “Our biggest strength is that we keep on refining ourselves and improving our offering – both product – and service-wise, correcting our mistakes, and this keeps us going.” -Simone Tata ,Chairperson
- 3. 3TCS Confidential Established in 1998 as part of the Tata Group, Trent Ltd. Operates Westside, one of India’s largest and fastest growing chain of retail stores. Started by Mrs. Simone Tata Currently operated in 28 cities with 49 stores. Currently headed by Noel Tata.
- 4. 4TCS Confidential Mission “To be regarded by our customers as the most relevant retailer in the country.” Vision ”Design and deliver fashion brands.”
- 5. 5TCS Confidential Westside encourages handicraft designs. Ananya Parichayaka - An initiative to put the Orissa handicrafts into limelight and hence creating job opportunities for the poor talented people who do not come up. Values
- 6. 6TCS Confidential A National Fashion creativity contest “Westside TARANG” at NIFT, Bhubaneswar. A fashion ramp walk “Fashioniesta”, for specially abled people. Objective of Westside TARANG To pickup interested minds in Jewellery Designing, Graffiti. Objective of Fashioniesta To promote the existing and new brands in an infrequent way.
- 7. 7TCS Confidential Changing perception of Fashion Industry Westside tie up with FDCI, an NGO that works with people with multiple disabilities and promote glamour in a different way. Inviting acid attack survivors like Laxmi who could set a new benchmark for Westside.
- 8. 8TCS Confidential Develop a comprehensive understanding of customers needs, strive to win their confidence, and offer them best-in-class products and services at affordable prices. Satisfy our customers with the range, quality and value of the products we offer and attain new heights of excellence through teamwork, in an atmosphere that encourages creativity and innovativeness.
- 9. 9TCS Confidential Launching sophisticated Digital strategy. – Youtube Channel – Facebook Page – Twitter Account Engaging younger customers with the brand. Giving them a unique insight / background information. Using the opportunity of feedback.
- 10. 10TCS Confidential Trend Ltd. has planned to expand its westside stores to tier-2 and tier-3 cities. Bhubaneswar was ranked as the best place to do business in India by the World Bank in 2014. Goals & Policies Social Platform To reach vision & mission