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PubNative x Jampp Case Study
Jampp has partnered with Pubnative to enhance its programmatic user acquisition and app retargeting services, achieving a 15% reduction in cost-per-install (CPI) and twice the conversion rates by utilizing Pubnative's transparent traffic. The collaboration enables Jampp to scale operations globally, particularly in Latin America, while maintaining a commitment to quality and transparency. As both companies adapt to industry shifts toward programmatic media buying, they focus on delivering better results for their customers.
PubNative x Jampp Case Study
- 1. JAMPP GROWS ITSPROGRAMMATIC Jampp’s partnership with PubNative helps them further drive incremental revenue for their customers across the entire app marketing cycle, from discovery to re-engagement. Case Study BUSINESS WITH PUBNATIVE BACKGROUND ON JAMPP: GOALS: Jampp is a 100% programmatic platform for both User Acquisition and App Retargeting that all growing on-demand business can use to drive incremental revenue. A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases with unprecedented effectiveness. PubNative has been a valuable partner in helping us further grow our programmatic User Acquisition product. Leveraging PubNative’s transparent traffic in combination with our real-time bidding platform allowed us to scale our reach: by Q4, 2019, we achieved a CPI reduction of 15% and 2x higher conversion rates within their traffic share. After developing their 100%-programmatic product, Jampp has been stricter than ever with their selection of partners. The company chose to work with PubNative in order to offer its customers quality and transparency and to expand its activity within a broader scope of global markets. SOLUTIONS & RESULTS: PubNative, mobile publisher platform and ad exchange, adapted its business model to be purely programmatic, in line with the natural progression in the industry towards more transparent media buying and selling. PubNative has always taken care to offer quality inventory to their customers, and being at the forefront of the industry shift to programmatic seemed like the best way to continue offering the best product. PubNative continues to grow and diversify its programmatic offerings and provides full transparency to its partners on a CPM buying model. With available inventory at a global scale, PubNative allowed Jampp to further expand its reach in Latin America while driving growth across new markets, strengthening both its User Acquisition and App Retargeting products. QUOTE FROM JAMPP: Tomás Yacachury, Strategic Partners Manager CPI reduction within PubNative traffic share 2xhigher conversion rates within PubNative traffic share 15%