Uploaded byFrank Garofalo
Purdue GIS Day 2015 Keynote - It's All About the Journey
The document discusses the journey of user experience design at ESRI, highlighting the importance of collaboration and brainstorming from initial ideation to final product development. It emphasizes tools like the Journey Canvas for mapping user experiences, assessing target audiences, and evaluating goals and metrics for success. A workshop is mentioned to engage participants in improving a mobile app based on user feedback.
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Purdue GIS Day 2015 Keynote - It's All About the Journey
- 1. IT’S ALL ABOUTTHE JOURNEY… FROM BRAINSTORMING TO CANVAS #AboutTheJourney #GISDay FROM MAP TO APP
- 2. IT’S ALL ABOUTTHE JOURNEY… FROM BRAINSTORMING TO CANVAS #AboutTheJourney #GISDay FROM MAP TO APP
- 3. IT’S ALL ABOUTTHE JOURNEY… RECOVERING WORKAHOLIC #AboutTheJourney #GISDay STORIES FROM A
- 4. IT’S ALL ABOUTTHE JOURNEY… #AboutTheJourney #GISDay Frank Garofalo @fgarofalo Manager, Interactive Esri FROM BRAINSTORMING TO CANVAS FROM MAP TO APP
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- 9. GIS& Esri REWIND FROMMAPS BACK TO BRAINSTORMING & IDEATION
- 11. WHAT IS UX? ANDHOW DOES ESRI DO UX?
- 12. USER EXPERIENCE (UX) ISA PERSON'S PERCEPTIONS AND RESPONSES THAT RESULT FROM THE USE OR ANTICIPATED USE OF A PRODUCT, SYSTEM OR SERVICE. ISO 9241-210
- 13. Decrease Confusion .DecreaseFrustration Increase Productivity . Increase Delight USEFUL, USABLE, & COMPELLING
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- 15. Product Teams Developer Product Engineer Product ManagementUX &UI Creative Lab PRODUCTS (INTEGRATED & FOCUSED)
- 16. “JOURNEY” FROM A USEREXPERIENCE PERSPECTIVE… PUTTING YOURSELF IN THE SHOES OF YOUR TARGET AUDIENCE
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- 21. YOUR TOOLBOX Methods & Techniques Choosingwisely the right tool for the job Your toolbox grows & evolves over time
- 23. “YOU CAN USEAN ERASER ON THE DRAFTING TABLE, OR A SLEDGE HAMMER ON THE CONSTRUCTION SITE.” FRANK LLOYD WRIGHT
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- 26. STRUGGLES & CHALLENGES OFBRAINSTORMING THE
- 27. STRUGGLES & CHALLENGES OFBRAINSTORMING THE
- 28. HUMAN ELEMENT OF COLLABORATINGWITH OTHER PEOPLE THE
- 29. HUMAN ELEMENT OF COLLABORATINGWITH OTHER PEOPLE THE
- 30. “COMING TOGETHER ISA BEGINNING, STAYING TOGETHER IS PROGRESS, AND WORKING TOGETHER IS SUCCESS.” HENRY FORD
- 33. “IF WE DIDALL THE THINGS WE ARE CAPABLE OF, WE WOULD LITERALLY ASTOUND OURSELVES.” THOMAS EDISON
- 35. JOURNEY CANVAS AN EXAMPLEOF A “TOOLBOX” METHOD
- 36. Describe thehigh level “current state” circumstances Identify the complications & implications What are your key strengths and value propositions? Who are the key target audience members? How do you interact with your target audience members? What are the key objectives & metrics to gauge success? What drives your budget (costs & revenue)? JOURNEY CANVAS: GOALS
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- 42. Individual Activity Have people individually capture ideas on sticky notes for each section/block Group Activity Discuss with your group / team Within each section/block, move common ideas together (card sort) Goal: for your breakout group to achieve an understanding of a common journey JOURNEY CANVAS
- 44. IDEATION WORKSHOP AN EXAMPLE OFA COMBINATION OF METHODS
- 45. An overhaulof an existing mobile app App was viewed as serving a utility purpose Feedback from users was “less than positive” Ideation Workshop to plan new vision MOBILE APP
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- 47. IDEATION WORKSHOP SETTING THEFRAME JOURNEY CANVAS TARGET AUDIENCE EMPATHY “MAPPING” JOURNEY “MAPPING” BIG IDEA GENERATION FEASIBILITY & DESIRABILITY MATRIX
- 49. IDEATION WORKSHOP TOMORROW 8:00 a.m.– Noon GRISSOM 102 (space is limited) http://esriurl.com/IdeationWorkshop
- 52. “DO THE BESTYOU CAN UNTIL YOU KNOW BETTER. THEN, WHEN YOU KNOW BETTER, DO BETTER.” MAYA ANGELOU
- 53. IT’S ALL ABOUTTHE JOURNEY… FROM BRAINSTORMING TO CANVAS FROM MAP TO APP #AboutTheJourney #GISDay Frank Garofalo @fgarofalo Manager, Interactive Esri
- 54. IT’S ALL ABOUTTHE JOURNEY… FROM BRAINSTORMING TO CANVAS FROM MAP TO APP #AboutTheJourney #GISDay Frank Garofalo @fgarofalo Manager, Interactive Esri Questions?