Communication
processes,
principles, and
ethics
Objectives:
• describe the nature, elements, and functions of verbal and non-verbal
communication in various and multicultural contexts
• identify the different communication models and processes
• explain the importance of ethics in communication
• describe how English language spread throughout the world
• appreciate differences between standard English, world English, and
Philippine English.
Communication
Principles
-is a process of exchanging verbal and/or non-verbal
information between two or more people who can either be
the speaker or the receiver of the messages.
COMMUNICATION PRINCIPLES
-is used to meet the purpose of the person (to inform, to
persuade, or to entertain.
-can be in the form of written, verbal, non-verbal, and visuals.
MODES OF COMMUNICATION
Verbal communication- involves an exchange of information
through face-to-face, audio and/or video conferencing, lectures,
meetings, radio, and television.
Non-Verbal communication- involves the following to convey or
emphasize a message of information.
• Voice – includes tone, speech rate, pitch, and pauses.
• Body language - this includes facial expressions, gestures,
postures, and eye contact.
• Personal space or distance – this refers to area of space and
distance that a person from a different culture, personality, age,
sex, and status adopts and puts for another person.
• Personal appearance – this refers how a person presents
himself/herself to a particular situation, whether formal or
informal.
Example of Personal space or distance
MODES OF COMMUNICATION
Visual communication- type of communication that uses visuals to
convey information and/or messages. Some examples are signs,
symbols, imagery, maps, graphs, photos, and even various forms of
electronic communications such as emoticons and animations to
convey the writer’s emotions.
Written communication- involves text or words encoded and
transmitted through memos, letters, reports, on-line chat, SMS, e-mail,
journals and other written documents.
TYPES OF COMMUNICATION ACCORDING TO CONTEXT
Context in communication is referred to as a composite of people interacting
with each other.
Intrapersonal Communication – means talking to oneself. Some label it as self
or inner talk, inner monologue, or inner dialogue.
Interpersonal Communication – an interactive exchange takes place as
interpersonal communication takes place. A transactional does not necessarily take
place since it can only be a simple interaction greetings or ordinary conversation.
TYPES OF COMMUNICATION ACCORDING TO CONTEXT
Extended Communication – involves the use of electronic media such as televisions,
radio, audio or phone conferencing, video conferencing, and other technological means.
With the use of electronic media, messages are transmitted quickly. With this, your
thinking, behavior, and attitude may be influenced by other people and you may be
persuaded to take views you hear.
Organizational Communication – plays in organizational contexts. Organizations
comprise individuals who work for the company. For an organization to be successful,
a set of rules or standards for communication protocol should be made clear so that
interaction patterns are established.
TYPES OF COMMUNICATION ACCORDING TO CONTEXT
Organizational Communication – written and oral communication skills is needed.
Two types of organizational structure:
1. Formal – allows communication to take place via designated channels of message flow
between positions in the organizations.
a. Downward communication - upper to lower positions (supervisor staff)
b. Upward communication – bottom-up ( staff supervisor)
c. Horizontal communication – lateral ( belong to the same level but different department)
d. Crosswise communication- diagonal (different department at various levels)
2. Informal – comes form unofficial channels of communication. Also known as “grapevine”
messages coming from the different levels of organization are transmitted.
TYPES OF COMMUNICATION ACCORDING TO CONTEXT
Intercultural Communication – communication between or among people having
different linguistics, religious, ethnic, sex, social, and professional backgrounds.
Individuals having different orientations communicates and interpret messages differently. This
particularly happens with non-verbal communication.
Communication
processes
COMMUNICATION PROCESSES
Involves elements such as:
1. Source – the speaker or sender
2. Message – information or ideas from the source or speaker
3. Encoding – process of transferring the message
4. Channel – the means to deliver the message such as face-to-face conversations,
telephone calls, e-mails, and memos, among others.
5. Decoding – the process of interpreting an encoded message
6. Receiver – the recipient of the message
7. Feedback – reactions or responses of the receiver
8. Context – the situation or environment in which communication takes place
9. Barrier – the factors which may affect the communication process.
ex. Culture, individual differences, noise, status
Communication
Models
ARISTOTLE’S COMMUNICATION MODEL
SHANNON-WEAVERS COMMUNICATION MODEL
Thomson made call to his assistant
“come here I want to see
you”. During his call, noise appeared
(transmission error) and his assistant
received “I want” only. Again
Assistant asked Thomson (feedback)
“what do you want Thomson”.
Sender : Thomson
Encoder : Telephone (Thomson)
Channel : Cable
Noise : Distraction in voice
Reception : Telephone (Assistant)
Receiver : Assistant.
Due to transmission error or noise,
Assistant can’t able to understand
Thomson’s messages.
*The noise which affect the
communication flow between them.
LASWELL’S COMMUNICATION MODEL
BERLO’S COMMUNICATION MODEL
Communication Ethics
1. Uphold Integrity
Be truthful with
your opinion and be
accurate with your
judgment.
2. Respect diversity
of perspective and
privacy
Show compassion and
consideration with the
beliefs, status, affiliations,
and privacy of others.
3. Observe freedom
of expression.
Be careful of what and
how you say your words
depending on the type
of people you are
communicating with.
Communication Ethics
4. Promote access to
communication
Give others an
opportunity to express
what they feel and
think about the
message being
communicated.
5. Be open-minded.
Accept that others have
different views or
opinions, which may
conflict with yours.
6. Develop your
sense of
accountability.
Acknowledge
responsibility for all your
actions, good or bad.
Guidelines for Effective Communication
1. Be clear with your purpose.
2. Support your message with facts.
3. Be concise.
4. Provide specific information in your feedback.
5. Adjust to the needs, interest, values, and beliefs of
your audience.
6. Observe communication ethics.
7. Be your natural self and appear very confident.
Thank You!
References:
• Barrot, J. & Sicapio, P. (2018). Purposive communication in the 21st
century. Quezon City: C&E Publishing House.
• Madrunio, M. & /martin, I. (2018). Purposive communication using
English in multilingual context. Manila: Rex Bookstore, Inc.
• https://slideplayer.com/slide/9894736/
• https://www.communicationtheory.org/berlos-smcr-model-of-
communication/
• https://rahmanjmc.wordpress.com/2015/02/09/lasswells-model-of-
communcation/
• https://www.communicationtheory.org/shannon-and-weaver-
model-of-communication/
ACTIVITY
1. Be clear with your purpose.
Question 2: Write the question you want to ask
your students and allot space for the answers.
Question 3: Write the question you want to ask
your students and allot space for the answers.
Answer 2:
Answer 3:
Activity Time
Add instructions or guidelines here.
You can also put in the amount of time allotted for this.
Like seatworks, student-led activities that can be done by pairs
or by group widen their grasp and interpretation of the lesson. Be
creative with the activity. Duplicate this page as many times as
needed to give you more space for discussion.
Supplemental Video
Let your students watch relevant educational videos
that help reinforce the lesson for the day. It’s no
secret that it helps students stay interested and
engaged. Duplicate this page as many times as
needed to give you more space for discussion.
Additional Resources
Photos or screenshots of relevant articles are also effective
in reinforcing a class lesson.
Maximize this space for
additional resources you want
to share with your students.
It's something they can easily
look back on or search online in
case they need a refresher.
Duplicate this page as many
times as needed to give you
more space for discussion.
Summary of Class
Lesson Recap 1
Cap off a productive class
with key summary points
students can easily
remember.
Lesson Recap 2
You can provide this for
the class as a way of
wrapping up everything
you've discussed.
Lesson Recap 3
Recaps can also be led by
students for a more
enriching experience.
5 Steps to Add Typeform on your
Canva Presentation:
On Typeform:
• Create or log in to your account.
• You will see a duplicate of the form in
your account.
• Customize the form and publish.
On Canva:
• Connect your Typeform account to your Canva
account. On the left side of the editor, click
More and select Typeform under Apps and
Integrations.
• On your Canva Presentation, replace the old
form with your published form.
Click the link to the form on the Canva Presentation. It will direct you to Typeform.
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Purposive Communication -principles and ethics.pdf

  • 2. Objectives: • describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts • identify the different communication models and processes • explain the importance of ethics in communication • describe how English language spread throughout the world • appreciate differences between standard English, world English, and Philippine English.
  • 4. -is a process of exchanging verbal and/or non-verbal information between two or more people who can either be the speaker or the receiver of the messages. COMMUNICATION PRINCIPLES -is used to meet the purpose of the person (to inform, to persuade, or to entertain. -can be in the form of written, verbal, non-verbal, and visuals.
  • 5. MODES OF COMMUNICATION Verbal communication- involves an exchange of information through face-to-face, audio and/or video conferencing, lectures, meetings, radio, and television. Non-Verbal communication- involves the following to convey or emphasize a message of information. • Voice – includes tone, speech rate, pitch, and pauses. • Body language - this includes facial expressions, gestures, postures, and eye contact. • Personal space or distance – this refers to area of space and distance that a person from a different culture, personality, age, sex, and status adopts and puts for another person. • Personal appearance – this refers how a person presents himself/herself to a particular situation, whether formal or informal.
  • 6. Example of Personal space or distance
  • 7. MODES OF COMMUNICATION Visual communication- type of communication that uses visuals to convey information and/or messages. Some examples are signs, symbols, imagery, maps, graphs, photos, and even various forms of electronic communications such as emoticons and animations to convey the writer’s emotions. Written communication- involves text or words encoded and transmitted through memos, letters, reports, on-line chat, SMS, e-mail, journals and other written documents.
  • 8. TYPES OF COMMUNICATION ACCORDING TO CONTEXT Context in communication is referred to as a composite of people interacting with each other. Intrapersonal Communication – means talking to oneself. Some label it as self or inner talk, inner monologue, or inner dialogue. Interpersonal Communication – an interactive exchange takes place as interpersonal communication takes place. A transactional does not necessarily take place since it can only be a simple interaction greetings or ordinary conversation.
  • 9. TYPES OF COMMUNICATION ACCORDING TO CONTEXT Extended Communication – involves the use of electronic media such as televisions, radio, audio or phone conferencing, video conferencing, and other technological means. With the use of electronic media, messages are transmitted quickly. With this, your thinking, behavior, and attitude may be influenced by other people and you may be persuaded to take views you hear. Organizational Communication – plays in organizational contexts. Organizations comprise individuals who work for the company. For an organization to be successful, a set of rules or standards for communication protocol should be made clear so that interaction patterns are established.
  • 10. TYPES OF COMMUNICATION ACCORDING TO CONTEXT Organizational Communication – written and oral communication skills is needed. Two types of organizational structure: 1. Formal – allows communication to take place via designated channels of message flow between positions in the organizations. a. Downward communication - upper to lower positions (supervisor staff) b. Upward communication – bottom-up ( staff supervisor) c. Horizontal communication – lateral ( belong to the same level but different department) d. Crosswise communication- diagonal (different department at various levels) 2. Informal – comes form unofficial channels of communication. Also known as “grapevine” messages coming from the different levels of organization are transmitted.
  • 11. TYPES OF COMMUNICATION ACCORDING TO CONTEXT Intercultural Communication – communication between or among people having different linguistics, religious, ethnic, sex, social, and professional backgrounds. Individuals having different orientations communicates and interpret messages differently. This particularly happens with non-verbal communication.
  • 13. COMMUNICATION PROCESSES Involves elements such as: 1. Source – the speaker or sender 2. Message – information or ideas from the source or speaker 3. Encoding – process of transferring the message 4. Channel – the means to deliver the message such as face-to-face conversations, telephone calls, e-mails, and memos, among others. 5. Decoding – the process of interpreting an encoded message 6. Receiver – the recipient of the message 7. Feedback – reactions or responses of the receiver 8. Context – the situation or environment in which communication takes place 9. Barrier – the factors which may affect the communication process. ex. Culture, individual differences, noise, status
  • 16. SHANNON-WEAVERS COMMUNICATION MODEL Thomson made call to his assistant “come here I want to see you”. During his call, noise appeared (transmission error) and his assistant received “I want” only. Again Assistant asked Thomson (feedback) “what do you want Thomson”. Sender : Thomson Encoder : Telephone (Thomson) Channel : Cable Noise : Distraction in voice Reception : Telephone (Assistant) Receiver : Assistant. Due to transmission error or noise, Assistant can’t able to understand Thomson’s messages. *The noise which affect the communication flow between them.
  • 19. Communication Ethics 1. Uphold Integrity Be truthful with your opinion and be accurate with your judgment. 2. Respect diversity of perspective and privacy Show compassion and consideration with the beliefs, status, affiliations, and privacy of others. 3. Observe freedom of expression. Be careful of what and how you say your words depending on the type of people you are communicating with.
  • 20. Communication Ethics 4. Promote access to communication Give others an opportunity to express what they feel and think about the message being communicated. 5. Be open-minded. Accept that others have different views or opinions, which may conflict with yours. 6. Develop your sense of accountability. Acknowledge responsibility for all your actions, good or bad.
  • 21. Guidelines for Effective Communication 1. Be clear with your purpose. 2. Support your message with facts. 3. Be concise. 4. Provide specific information in your feedback. 5. Adjust to the needs, interest, values, and beliefs of your audience. 6. Observe communication ethics. 7. Be your natural self and appear very confident.
  • 23. References: • Barrot, J. & Sicapio, P. (2018). Purposive communication in the 21st century. Quezon City: C&E Publishing House. • Madrunio, M. & /martin, I. (2018). Purposive communication using English in multilingual context. Manila: Rex Bookstore, Inc. • https://slideplayer.com/slide/9894736/ • https://www.communicationtheory.org/berlos-smcr-model-of- communication/ • https://rahmanjmc.wordpress.com/2015/02/09/lasswells-model-of- communcation/ • https://www.communicationtheory.org/shannon-and-weaver- model-of-communication/
  • 24. ACTIVITY 1. Be clear with your purpose. Question 2: Write the question you want to ask your students and allot space for the answers. Question 3: Write the question you want to ask your students and allot space for the answers. Answer 2: Answer 3:
  • 25. Activity Time Add instructions or guidelines here. You can also put in the amount of time allotted for this. Like seatworks, student-led activities that can be done by pairs or by group widen their grasp and interpretation of the lesson. Be creative with the activity. Duplicate this page as many times as needed to give you more space for discussion.
  • 26. Supplemental Video Let your students watch relevant educational videos that help reinforce the lesson for the day. It’s no secret that it helps students stay interested and engaged. Duplicate this page as many times as needed to give you more space for discussion.
  • 27. Additional Resources Photos or screenshots of relevant articles are also effective in reinforcing a class lesson. Maximize this space for additional resources you want to share with your students. It's something they can easily look back on or search online in case they need a refresher. Duplicate this page as many times as needed to give you more space for discussion.
  • 28. Summary of Class Lesson Recap 1 Cap off a productive class with key summary points students can easily remember. Lesson Recap 2 You can provide this for the class as a way of wrapping up everything you've discussed. Lesson Recap 3 Recaps can also be led by students for a more enriching experience.
  • 29. 5 Steps to Add Typeform on your Canva Presentation: On Typeform: • Create or log in to your account. • You will see a duplicate of the form in your account. • Customize the form and publish. On Canva: • Connect your Typeform account to your Canva account. On the left side of the editor, click More and select Typeform under Apps and Integrations. • On your Canva Presentation, replace the old form with your published form. Click the link to the form on the Canva Presentation. It will direct you to Typeform.
  • 30. Free Icon Resources Use these free recolorable icons and illustrations in your Canva design
  • 31. Free Illustration Resources Use these free recolorable icons and illustrations in your Canva design