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Purpouses
- 1. Social Action and Community Media Existing Product Research
- 2. Case Study: (campaign/organisation name) Purpose: Bring about local, national or global change, this is because they are trying to change the result of the general election which will determine the contorts future. To change attitudes. because this image wants people to change their political views. To campaign, the poster is one small part of a much bigger political campaign. To change voting behaviour, it is trying to sway the vote of the people. Aims: The aim of this poster is to try and get people to change the way they vote and make them vote for labour. Another aim would be to create a link between a specific person and political party and a period in time. This time might have been hard and might have some negative connotations attached to it for the demographic that are more likely to vote for labour. 2Creative Media Production 2012
- 3. Techniques: (You may want to use more than one slide to discuss the techniques used) One technique that is used is using white text against a back background, this makes the text stand out a look more bold. As well as this by only using a small amount of words it keeps the information and message short and sweet, this means the audience do not lose concentration. Another technique that is used is using an old car, this creates more of a correlation between the idea and the person as he is then being placed in an image with an old fashioned car. As well as this showing David Cameron in a relaxed way is a contrast to how he is shown by is party and how he likes to be portrayed. Because of this, the image takes some of the respect for his away and makes him almost look like he doesn’t care. 3Creative Media Production 2012 Case Study: (campaign/organisation name)
- 4. Impact: Evidence of any change being brought about through projects using words and or graphics. This poster had did not achieve the impact that it wanted to in the result of the 2010 general election as the conservative party won taking a 36.4% win. However it made an impact because the Labour party came second in the election with 29% of the votes, this means that the party and the campaign was more successful than several other partys. 4Creative Media Production 2012 Case Study: (campaign/organisation name)
- 5. Case Study: (campaign/organisation name) Purpose: To create access to media products for non- traditional groups, this is a student radio station produced by and for university students. To create or strengthen community ties, this brings the students together to create a radio programme. To provide information, the station has a section on local news. To build relationships with subjects, this is a community project within the student community. To raise awareness, they use the radio station to raise awareness of local activity and local talent. To challenge dominate representation and agendas because this station is ran by students not professionals. Aims: One aim of this radio station is to give vital experience to the students of the university so that they have that experience when they go out into the real world to find work. Another aim of this station would be to bring the student community together and to inform people of what the univercity is doing and what it is achieving. As well as this it is there to inform local people on what is happening in the area and to provide different stories to the bigger radio stations in the area. 5Creative Media Production 2012
- 6. Techniques: Because this is a radio station I cannot analyse the techniques used in the imagery, instead I will be looking at where the radio station broadcasts and how people get on it. I will also be focusing on what productions they make and what kinds of topics they talk about and why. Spark FM use several different topics to interest their audience, they use music as well as information about the community and what is happening in the area. They use music that is created in the area and by the students of the university to show off what the people who live in the area can do. Using this creates a sense of community between the radio station and its listeners. As well as this the station 6Creative Media Production 2012 Case Study: (campaign/organisation name)
- 7. Impact: Evidence of any change being brought about through projects using words and or graphics. One impact of this radio station is that it has now branched out into an online magazine and a television channel. This impacts on the community as it brings them local community information about events and different things that are happening in the area on a range of platforms. As well as this the fact that there is a radio station is an impact, this is not a commercial radio station and dose not run for profit, it is ran by armatures, students of the university that use their own spare time to create programs and broadcast from this station. The station has its on social media page on Facebook and now has 9306 followers, this shows that lots of people are tuning in and listening and supporting this radio station. In comparison to one of the commercial radio stations in Sunderland 'Sun FM', they only have 3271 likes on their Facebook social media page, this could show that the student radio station has more impact than the professional one. Also giving local events and artist a platform is another impact the radio station has, because these are bands and artists that are not professionally recognised yet, they may find it hard to get an interview or get their music played on a commercial radio station, Spark FM gives them that platform to get their music out there. On top of this local events that need the community support will also have a platform for promotion on this radio station, this will then in turn impact the listeners and the community. 7Creative Media Production 2012 Case Study: (campaign/organisation name)
- 8. Case Study: (campaign/organisation name) Purpose To raise awareness, this is a campaign that is there to raise awareness about domestic violence. To build relationships with subjects, the image and caption is used to connect with real normal people. To bring about local, national and global change To infiltrate the mainstream media, this dress went viral on the internet as some people saw it in one colour and other saw is different colours. Aims: One aim of this poster is to raise awareness of for domestic violence, the image and the text are used to inform and shock people about the subject. Another aim is to change peoples opinions on the subject, some people believe that domestic violence is the victims fault. The words used in this poster are used to make people think differently about the subject. As well as this the image's aim is to shock people 8Creative Media Production 2012
- 9. Techniques: One technique that is used is the use of a dress that went viral on the internet and that most average people will recognise. They have then used the reason the dress went viral ( because some people saw it as white ad gold and other saw it as black and blue) to make people think about their subject, by saying 'the only illusion is if you think it was her fault'. This makes the audience think about the way that domestic violence is seen and why it happens and who's fault it is. Another technique they have used is using a good locking young woman and covering her with burses ad cuts, this is what the audience notice second to the fact there is a young woman in the image. This brings the attention of the audience to the burses and the marks on her body and makes the audience wonder what has happened to them. Also visual hierarchy has been used to make some text seem more important than others, this draws the audiences eyes to this text first then to the rest of it. Using a grey dark colour in the background also sets the tone of this poster and shows the audience that the poster is about a quite negative subject. 9Creative Media Production 2012 Case Study: (campaign/organisation name)
- 10. Impact: Evidence of any change being brought about through projects using words and or graphics. One impact that this campaign had was winning the 'webby award' this is an awarded which awards people for internet campaigns. This shows that this was one of the best campaigns in 2016, it shows that this campaign had strong influence on the interent. 10Creative Media Production 2012 Case Study: (campaign/organisation name)
- 11. Case Study: (campaign/organisation name) Purpose: To infiltrate mainstream media, this camping did this by being featured on the big issue north. To change attitudes about homeless people. To raise awareness about homeless people. To create or strengthen community ties between homeless people and everyone else. Aims: One aim of this campaign is to raise awareness about the amount of homeless people there are within the york area. As well as this another aim of this campaign is to close the gap between the homeless and everyone else and trying to get rid of the stigma that is around homelessness. They have done this by showing people who do not look homeless and trying to prove to people that homeless people are the same as everyone 11Creative Media Production 2012
- 12. Techniques: One of the techniques that is used in this poster is the use of the image of ‘normal’ looking people, this prevents people from being able to distance themselves from homeless people. This is one of the aims of this poser and by using this image this aim is met and is an effective way to link homeless people to everyone else and make them relatable to everyone who looks at the poster. Another technique they have is the words ‘anyone can become homeless’ this re-enforces the idea that anyone can become homeless and that they are the same as everyone else they are simply in a different more difficult situation. They have also used the black and white filture this creates emotions and has a feel of sadness about it, this makes the audience feel empathy for these people. This is a emotion that is also re-enforced by the image of the people, using this image makes the audience feel like they can relate to the homeless people and enhances their feeling of empathy. 12 Creative Media Production 2012 Case Study: (campaign/organisation name)
- 13. Impact: Evidence of any change being brought about through projects using words and or graphics. This campaign was set up in 2015, however, since 2011 homelessness in your has increased by 800%, this would suggest that this campaign has not maid a big impact on the amount of homeless people in york. However the main aim of this campaign was to change peoples views on homeless people, it wanted to make people see that homeless people are the same as everyone else, they are just normal people. This campaign may have effected people opinions and views of the people of york, however this cannot be proven facts and figures. 13Creative Media Production 2012 Case Study: (campaign/organisation name)