Putting product management in the driving seat
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This document discusses Product Focus, a company that provides product management training. It introduces Ian Lunn, a co-founder of Product Focus, and describes the various training and consulting services offered, including public courses, private on-site training, reviews and assessments. It also promotes an upcoming webinar and product management journal. The presentation focuses on putting product management in the driving seat using a new Product Management Dashboard tool to help companies understand and improve their product management. It outlines seven key things to achieve this, such as making product management a leadership role and ensuring decisions are based on market insights and facts.
Putting product management in the driving seat
- 1. 1f X |www.productfocus.com© Product Focus Putting product management in the driving seat Ian Lunn, 19th Nov 2015 Cambridge Product Management Network
- 2. © Product Focus www.productfocus.com 2f X | Ian Lunn Senior marketing, product management and consultancy roles at Cable & Wireless, Lucent, Vodafone and Orange Head of marketing in ‘dot-com’ company Wide experience across business and consumer markets in both small companies and large multi-nationals Co-founded Product Focus 9 years ago – Europe’s leading product management and product marketing training company focused on Telecoms, IT and Software Over 20 years product management and marketing experience in Telecoms, IT and software Following Computing degree started life working in IT consultancy
- 3. © Product Focus www.productfocus.com 3f X | Product Focus – who are we? Europe’s leading product management & product marketing training business with a focus on Telecoms, IT and software
- 4. © Product Focus www.productfocus.com 4f X | Our public course runs every month Product Management and Product Marketing for Telecoms, IT and Software Gives a thorough grounding in all aspects of the roles 3 day course in Covent Garden, London Learn industry best practice Tools, templates and checklists to take away Certification Network with peers
- 5. © Product Focus www.productfocus.com 5f X | We also offer… Private on-site training Tailored to your specific needs Built from our library of materials and exercises Delivered to your team at your offices Reviews and assessments To make recommendations on how to improve product management in your company Product Management Leadership Forum An exclusive workshop focused on leading and improving product management Runs 21st April 2016
- 6. © Product Focus www.productfocus.com 6f X | Upcoming webinars Details at https://www.productfocus.com/resources/webinars/
- 7. © Product Focus www.productfocus.com 7f X | Product Management Journals Sign up for free at www.productfocus.com
- 8. © Product Focus www.productfocus.com 8f X |
- 9. © Product Focus www.productfocus.com 9f X | No silver bullet… Over the past 10 years we’ve Worked with 100’s of companies and thousands of product managers Researched and published 13 Journals and run 9 industry surveys Reviewed the product management in scores of companies across Europe Everyone does it slightly different. There is no one ‘silver bullet’. There are some unique problems but surprisingly lots of companies have very similar problems. So we’ve developed a brand new tool to help you understand what’s going on in your business … the Product Management Dashboard. My aim is to show you how it can help you put product management in the driving seat in your business.
- 10. © Product Focus www.productfocus.com 10f X | Product management dashboard
- 11. © Product Focus www.productfocus.com 11f X | The Purpose of Product Management
- 12. © Product Focus www.productfocus.com 12f X | Bespoke vs product In our industries there are a spectrum of approaches along the solution - product continuum However the aim in product management is always build once and sell many times
- 13. © Product Focus www.productfocus.com 13f X | Providing balance The point at which the technical, commercial, user experience and operational aspects of a product all come together And you have to make or recommend decisions with a balanced and objective view
- 14. © Product Focus www.productfocus.com 14f X | The Focus of Product Management
- 15. © Product Focus www.productfocus.com 15f X | Time horizons Make sure you spend enough time on strategy rather than just tactical activities – both the “architect and the builder” A focus on the mid-term – one foot in the present and one foot in the future
- 16. © Product Focus www.productfocus.com 16f X | Expert on the product and the market Spending time to get the insights you need to drive the roadmap Becoming the ‘voice of the market’
- 17. © Product Focus www.productfocus.com 17f X | What approach for the product? Validate WithdrawOptimiseMaximise
- 18. © Product Focus www.productfocus.com 18f X | Way of working
- 19. © Product Focus www.productfocus.com 19f X | How is product management organised?
- 20. © Product Focus www.productfocus.com 20f X | How is product management set-up Sorting out who does which activity Understanding where decision-making sits
- 21. © Product Focus www.productfocus.com 21f X | Is there a bias? Development Sales Marketing Finance
- 22. © Product Focus www.productfocus.com 22f X | Product management dashboard
- 23. © Product Focus www.productfocus.com 23f X | 7 key things to put product management in the driving seat 1. Making product management a leadership role as well as about getting things done 2. As much focus on understanding the market as being expert on the product 3. Being clear what product management stands for 4. Sorting out who owns the different product activities 5. A focus on getting insights and facts on which to base decisions 6. Productising product management 7. Having a plan to improve things including investing in training
- 24. © Product Focus www.productfocus.com 24f X | Thank you If you haven’t already, please sign up to our Journal (back issues online) and check out our blog – Product Focus Soapbox Our next 3-day course runs 16th to 18th Dec in London If you’d like to link on LinkedIn, please let me have you email address Thanks for listening