Putting the conversion into content - Justin Taylor
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The document outlines ten tips for producing effective content that drives conversion. Key recommendations include understanding the audience, using appropriate language for different contexts, focusing on compelling headlines, creating visual impact, and continuously testing content strategies. The advice emphasizes the importance of aligning content with objectives and audience needs to enhance engagement and drive sales.
Putting the conversion into content - Justin Taylor
- 1. putting conversion into content Justin Taylor Managing Director @JustinGraphitas
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- 14. produce better content focus on where you want to be not where you are @JustinGraphitas
- 16. do your research create personas talk to people hang out in forums @JustinGraphitas
- 18. the tech savvy audience use jargon, talk technical, be specific about detail when selling luxury holidays use seductive language and a tranquil tone of voice when selling fashion use aspirational language, create the want factor @JustinGraphitas
- 20. as many people read headlines as read body copy Credit: David Ogilvy @JustinGraphitas
- 22. if someone is interested enough to read about something you can pretty much guarantee they are interested enough to buy it @JustinGraphitas
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- 26. calls to action and triggers tip 6 @JustinGraphitas
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- 31. @JustinGraphitas http://graphit.as/celebsunglasses
- 32. @JustinGraphitas http://graphit.as/celebsunglasses
- 34. and helps you stay ahead of the game testing encourages innovation @JustinGraphitas