The document discusses the design of marketing materials for a horror film. It describes how the magazine and poster were designed to incorporate typical horror conventions like red and black color schemes to clearly communicate the genre. Direct eye contact with the main character in the magazine and names of recognizable actors were used to intrigue audiences. While the poster featured atypical conventions by showing the character from behind to create mystery and suspense. Synergy between the magazine, poster and trailer was ensured to consistently market the film across different media.