The document discusses how the author attracted their audience to their magazine in several key ways:
1) They coordinated the fashion and costumes of the cover models to match the overall magazine design. This helped tie the visual elements together.
2) They featured a single large main image on the cover rather than multiple smaller images to avoid clutter and keep the focus on the key artist.
3) They priced the magazine affordably at £2.99 per month to be accessible to students and others on a budget, in contrast to competitors costing over £8 per month.
4) They focused on the indie pop music genre, which was underrepresented in magazines, and incorporated related artistic styles, terminology,