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DevOps 2.0 - When Everyone
Can Run What’s Built
Edith Harbaugh, CEO
edith@launchdarkly.com
@Edith_H
Edith
Harbaugh
Engineering Vignette, Epicentric
Product TripIt, Military.com, Easybloom
Marketing, Sales Concur
Writer DevOps.com, Dzone, ReadWriteWeb
Podcast Host “To Be Continuous”
Patents Deployment Management
BS Engineering Harvey Mudd College
2
LaunchDarkly
CEO & Cofounder
Windows ’95
Windows ‘98
3
Winter ‘16
Spring ‘17
10:05 AM
10:06 AM
4
Waterfall
Release Every
3 Years is Dead
Marketing: Unable to Predict Future
5
Product Dev QA Ops
Marketing
Launch
• Too visionary or too slow
• Aim once, hit once—no time to tune message or positioning
• “We do/don’t need social”
• “Of course we need a single page app”
6
Product: Changing Use Cases
Product Dev QA Ops
Marketing
Launch
• Front end, back end, APIs all in different directions
• Branch hell with service packs, back ports
Dev: Teams Fracture
7
Product Dev QA Ops
Marketing
Launch
Ops: Hell
8
It’s broken, fix it now!
Product Dev QA Ops
Marketing
Launch
Feature Flagging:
Move Faster with
Less Risk
• Built in-house by Facebook, Twitter,
Netflix
• Separate code from business logic
• Push functionality to who you want,
when you want
9
Feature
Flagging
Product
Dev
QA
Ops
10
Ops Controls Access to Features
11
Dev Controls Access to Features
12
DevOps 2.0: Business Granted Control over Software
Product
Dev
QA
Ops
Sales
Marketing
Feature
Flagging
13
Product Controls Access to Features
14
Marketing Controls Access to Features
15
Sales Controls Access to Features
16
Developers Gain Control over Software
Product
Dev
QA
Ops
Sales
Marketing
Feature
Flagging
• Feature Flagging Guide:

https://launchdarkly.com/guide/index.html
• To Be Continuous Podcast:

http://www.heavybit.com/library/podcasts/to-be-continuous/
17
Questions + Resources
Powering software organizations to
launch, measure & control features.
Edith Harbaugh, CEO
edith@launchdarkly.com
@Edith_H

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QConSF 2017: DevOps 2.0 - When Everyone Can Run What's Built