QUALITATIVE RESEARCH
METHODS
Historical, Content Analysis,
Ethnographic and Phenomenological
Method
Maria Katrina P. Miranda
Master of Arts in Mathematics Education-Student
Tito M. Cabili, Ph.D.
Course Professor
Qualitative Research is a method of
research that studies the understanding of
human behavior and the reasons for such
behavior. It answers the why and how of
research not just the what, when and where.
 Historical Research studies the
meaning of events and answers the
question "What was?".
 Content Analysis analyzes in
narrative form the content of
documents, journals, books, reports,
letters, autobiographies and other
instructional materials.
 Ethnographic Method is a process of
observing, detailing, describing and
documenting cultural beliefs, practices
and customs of a cultural group to
obtain information about their culture.
 Phenomenological Method examines
live experiences provided by the
people involved.
Examples of Historical, Ethnographic and
Phenomenological Method:
Characteristics of the Filipina Dress from
1901 to 2000
Teacher-Parent Interactions in a
Multigrade Community
Experiences of Five La Union Fishermen
Drifting in the Sea for Ten Days
DATA COLLECTION
Observation, Interviewing, Focus
Groups, Interpretation of
Documents and Material Culture
Observation is a way of perceiving data through the
senses: sight, hearing, taste, touch and smell. It is the most
direct process of studying individual behavior.
Types of Observation
1. Participant and Non-participant
Observation
2. Structured and Unstructured Observation
3. Controlled and Uncontrolled Observation
Interviewing is a collection of data which in a sense
uses oral questionnaire. It’s purpose is to verify, clarify
and update information from written sources. The
researcher focuses on the personality and attitude of the
group.
Types of Interview
1. Structured or Standardized
2. Unstructured or Unstandardized
3. Telephone Interview
When conducting the interview…
 Arrive promptly.
 Be equipped with whatever materials you need to conduct the
interview.
 Begin the interview by thanking him for consenting the interview.
 As a general rule, limit your questions to those on the agreed
upon list.
 Leave most of the talking to the interviewee.
 Take notes rapidly, accurately, and as conspicuously as possible.
 End the interview at the promised time.
 As soon as possible after the interview, write out your notes
neatly and in greater detail. If you use a tape recorder, transcribe
your notes on paper.
Focus Groups are group of people giving their opinions
and beliefs about the subject. It is implied as biased and
unreliable because of the complexity of the group’s
individual personality but it can provide the opportunity
to measure the strength of an individual to give opinions.
Interpretation of Documents and Material Culture
Research Findings are based on the data gathered and as such
research instruments must be valid and reliable.
Validity of the Instrument
A research instrument is pretty much valid when
it measures what it intends to measure.
Types Of Validity
1. Content Validity
2. Criterion Validity
3. Construct Validity
Reliability of the Instrument
It pertains to the stability of maintaining consistent
measurement in a test administered twice.
Methods in Determining the Reliability
1. Test-retest Method
2. Alternate or Parallel Form
3. Split-half Method
4. Rationale Equivalence Method
Other Methods of Measuring Research Instruments
1. Sensitivity
2. Efficiency
3. Objectivity
4. Administrability
5. Scorability
6. Simplicity
7. Meaningfulness
8. Reactivity
References
“Qualitative Research Methods” Online. Available at
http://www.google.com.ph/googlesearch.html
“Qualitative Methods” Online. Available at
http://en.wikipedia.org/wiki/Qualitative_research#Inter
pretive_techniques.html
Thank You!!!

QUALITATIVE RESEARCH

  • 1.
    QUALITATIVE RESEARCH METHODS Historical, ContentAnalysis, Ethnographic and Phenomenological Method Maria Katrina P. Miranda Master of Arts in Mathematics Education-Student Tito M. Cabili, Ph.D. Course Professor
  • 2.
    Qualitative Research isa method of research that studies the understanding of human behavior and the reasons for such behavior. It answers the why and how of research not just the what, when and where.
  • 3.
     Historical Researchstudies the meaning of events and answers the question "What was?".  Content Analysis analyzes in narrative form the content of documents, journals, books, reports, letters, autobiographies and other instructional materials.
  • 4.
     Ethnographic Methodis a process of observing, detailing, describing and documenting cultural beliefs, practices and customs of a cultural group to obtain information about their culture.  Phenomenological Method examines live experiences provided by the people involved.
  • 5.
    Examples of Historical,Ethnographic and Phenomenological Method: Characteristics of the Filipina Dress from 1901 to 2000 Teacher-Parent Interactions in a Multigrade Community Experiences of Five La Union Fishermen Drifting in the Sea for Ten Days
  • 6.
    DATA COLLECTION Observation, Interviewing,Focus Groups, Interpretation of Documents and Material Culture
  • 7.
    Observation is away of perceiving data through the senses: sight, hearing, taste, touch and smell. It is the most direct process of studying individual behavior.
  • 8.
    Types of Observation 1.Participant and Non-participant Observation 2. Structured and Unstructured Observation 3. Controlled and Uncontrolled Observation
  • 9.
    Interviewing is acollection of data which in a sense uses oral questionnaire. It’s purpose is to verify, clarify and update information from written sources. The researcher focuses on the personality and attitude of the group.
  • 10.
    Types of Interview 1.Structured or Standardized 2. Unstructured or Unstandardized 3. Telephone Interview
  • 11.
    When conducting theinterview…  Arrive promptly.  Be equipped with whatever materials you need to conduct the interview.  Begin the interview by thanking him for consenting the interview.  As a general rule, limit your questions to those on the agreed upon list.  Leave most of the talking to the interviewee.  Take notes rapidly, accurately, and as conspicuously as possible.  End the interview at the promised time.  As soon as possible after the interview, write out your notes neatly and in greater detail. If you use a tape recorder, transcribe your notes on paper.
  • 12.
    Focus Groups aregroup of people giving their opinions and beliefs about the subject. It is implied as biased and unreliable because of the complexity of the group’s individual personality but it can provide the opportunity to measure the strength of an individual to give opinions.
  • 13.
    Interpretation of Documentsand Material Culture Research Findings are based on the data gathered and as such research instruments must be valid and reliable.
  • 14.
    Validity of theInstrument A research instrument is pretty much valid when it measures what it intends to measure. Types Of Validity 1. Content Validity 2. Criterion Validity 3. Construct Validity
  • 15.
    Reliability of theInstrument It pertains to the stability of maintaining consistent measurement in a test administered twice. Methods in Determining the Reliability 1. Test-retest Method 2. Alternate or Parallel Form 3. Split-half Method 4. Rationale Equivalence Method
  • 16.
    Other Methods ofMeasuring Research Instruments 1. Sensitivity 2. Efficiency 3. Objectivity 4. Administrability 5. Scorability 6. Simplicity 7. Meaningfulness 8. Reactivity
  • 17.
    References “Qualitative Research Methods”Online. Available at http://www.google.com.ph/googlesearch.html “Qualitative Methods” Online. Available at http://en.wikipedia.org/wiki/Qualitative_research#Inter pretive_techniques.html
  • 18.