Quality rating guidelines and Google Pigeon
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The document outlines Google's quality rating guidelines, emphasizing the importance of expertise, authoritativeness, and trustworthiness (E-A-T) in content. It also highlights the negative impact of excessive ads and the role of user-generated content in enhancing E-A-T. Additionally, it discusses a recent local search algorithm update known as 'Pigeon,' which improves search capabilities related to distance and location ranking.
Quality rating guidelines and Google Pigeon
- 1. @axonnmedia Quality Rating Guidelines Kenny Davies, Content Optimisation Specialist
- 2. @axonnmedia Google’s quality guidelines were leaked! Currently on version 5 - a few months old. Huge focus on: • knowledge graph style results • reputation • authority • adverts on page
- 3. @axonnmedia E-A-T High emphasis on a high level of expertise, authoritativeness or trustworthiness. Remember: Pandas need to E-A-T!!
- 4. @axonnmedia Lacking in E-A-T Sites that lack E-A-T should be awarded the Low rating when a page or site is being assigned a rating. Lacking a certain amount of E-A-T is enough of a reason for a rater to give any page a low-quality rating.
- 5. @axonnmedia Ads, ads and more ads More of a negative perception: • Pop-ups • ads in navigation • inline ads • text-splitting ads
- 6. @axonnmedia What makes an expert? It is crucial to have writers who are authorities or experts in their field. Google is clearly emphasising the role of authority and expertise in websites, so going the next step further isn’t surprising in the least.
- 7. @axonnmedia Supplementary (related) content Google wants raters to look at other types of secondary content, with a particular emphasis on content that suggests related content on a site.
- 8. @axonnmedia User Generated Content User generated content such as forums that are frequented by experts on specific topics, will be factored into E-A-T
- 9. @axonnmedia High content rating Google wants to see a wide variety of supplementary content on a page, and emphasises it as an important part of a page that is worthy of a High rating
- 10. @axonnmedia Local search… Pigeon Last night, Google released a local search algorithm update. There is no internal name for the update, but SEL called it Pigeon.
- 11. @axonnmedia What Pigeon does Pigeon ties deeper into web search capabilities, with search features such as Knowledge Graph, spelling correction, synonyms and more.
- 12. @axonnmedia This new algorithm improves Google’s distance and location ranking parameters. In addition…
- 13. @axonnmedia