Download as PDF, PPTX
Uploaded byLinkedIn Talent Solutions
Quarterly Product Release Webinar: Q1 Edition
The March 2019 Quarterly Product Release Webinar covered updates and tools offered by LinkedIn for enhancing recruitment and employee engagement. Key topics included talent analytics, job posting automation, and new advertising strategies aimed at attracting job seekers. The session emphasized the importance of leveraging data-driven insights to make informed hiring decisions and improve candidate interactions.
More Related Content
![HOW TO MAP CONTENT TO THE BUYER'S JOURNEY & THE MARKETER'S FUNNEL [INBOUND 2014]](https://cdn.slidesharecdn.com/ss_thumbnails/ett2ttg9rcwm9bbzpepj-signature-9664dd7a09e50a71f5b3c20f7ade88de0461c5a928277ca809455799a11b0396-poli-140929200617-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Quarterly Product Release Webinar: Q1 Edition
Quarterly Product Release Webinar: Q1 Edition
- 1.
- 2. Lauren Kuemmeler Senior CustomerSuccess Manager Sankar Venkatraman Global Product Evangelist Tucker Johns Senior Customer Success Manager Meet your hosts
- 3. Housekeeping • Muted bydefault. • Use Chat window to post questions. • Questions will be answered throughout the session. • Recording and slides will be sent via email after webinar. We will do our best to answer as many questions as possible throughout the sessions via the chat window
- 4. Agenda 1. Introductions 2. Productupdates 3. Sneak peek 4. Q&A
- 5. Vision Create economic opportunity forevery member of the global workforce Mission Connect the world’s professionals, to make them more productive and successful.
- 6. D E VE L O PP L A N H I R E LinkedIn helps talent-first companies develop winning teams by providing intelligent tools and unique insights.
- 7. D E VE L O PP L A N H I R E Talent analytics Workforce planning Peer benchmarking Smart sourcing Pipelining Scheduling Collaboration Rediscovery Job posting Employer brand Recruitment ads Company pages Career pages Learning paths Course content Learning platform Employee engagement
- 8. D E VE L O PP L A N H I R E Talent Insights SOURCE Recruiter ATTRACT Job Posts Talent Ads Career Pages LinkedIn Learning Glint
- 9.
- 10. PLAN | Drivebusiness strategies P L A N D E V E L O PH I R E
- 11. Make informeddecisions. • Whereshouldyou look for engineers in a saturated local market? • Why is attrition skyrocketing on the Sales team? • Where shouldyou open a new office,based on hiring difficulty? Talent Insights LinkedIn Talent Insights
- 12.
- 13. Make informeddecisions. • Compensationdatafor US, Canada, and UK talent pools is now included. • Learn what key talent is paid to source more effectively and have more productive conversations. Salary Insights LinkedIn Talent Insights
- 14. Make informeddecisions. • Staffingand recruitment firms can now also benefit from real-time actionable insights through Talent Insights. Staffing availability LinkedIn Talent Insights
- 15. D E VE L O PP L A N HIRE HIRE | Find & recruit the best talent efficiently
- 16.
- 17. Connections Education Skills Open Candidate Industry Location Interest Salary Job searches Jobviews Content views Companies followed Connections at company Hires Industry Company size Experience Current employees Similar companies Macro labor trends Alumni Location Culture & Values Hiring Marketplace 30M Companies 60K Skills 610M Members 20M Jobs COMPANYJOB SEEKER AI
- 18. Deep member insights Likelyto apply for your role Lives in San Francisco, CA Software Engineer Interested in Product roles Open to new career opportunities Passionate about Healthcare tech Ready for transition Actively applying to jobs Works at ACME co. What their actions and network say about them. (inferences made via LinkedIn data standardization and machine learning) What actions they take on LinkedIn. (includes both affinities & intentions) What members say on their profiles. (identity)
- 19. Understanding hiring needs Whatrecruiter prefer. (inferences made via LinkedIn data and machine learning) What we infer based on successful matches. (includes both affinities & intentions) What you say on your job description. (structured) Based in Bay Area Title: Software Engineer Computer Games /Software Industry Required skills in bio: Java and SQL Inferred years of experience for this job: 2-5 years Inferred education for job: bachelors or masters or willing to relocate within same country
- 20. Job Wrapping updates Job Wrappingautomates the job posting process. Now with additional fields: • Skills • Experience Level • Education Level • Salary Range • Commute time LinkedIn Jobs
- 21. Easy sharing ofJobs to Newsfeed. Use your status update fieldon LinkedIn to share specificjobs with your networks & company connections. • All employees can easily share job listings to their networks. • New notification for job seekers. “Share that you’re hiring” post LinkedIn Jobs
- 22. Push notifications Drive engagementfor your jobs. • Targeted push notifications to relevant, activejob seekers. LinkedIn Jobs
- 23. Now available inAustralia and Ireland. • Estimates and employer verified salary data on job postings. Salary insights expansion LinkedIn Jobs
- 24.
- 25. The way candidatesmake decisions have changed. Candidates are increasingly influenced by their peers, reviews, and research as they make employment decisions. And your investment engages target talent witha relevant message at every touch point. Views a recruitment ad Views a job Views company page Views another job Visits career page Connects with an employee Receives an InMail Got hired
- 26. Know your memberaudience before you reach out Cold member A cold member does not know who you are as a company or likely never engaged with your company. Warm member Unaware Aware Engaged Considering A warm member has a good idea of who you are as an employer. Applied *Warmmember = Visiting company/ career page, viewing ajob, following your company, impressions and clicks on recruitment ads and clicks/social actions on updates.
- 27. Sponsored Content allowsyou to target LinkedIn members with desired skills LinkedIn Talent Media
- 28. Objective Based Advertising Upgraded CampaignManager experience. • Easy-to-launch ads to attract top talent. • Easier measurement of results. • Forecasting and ad previews. LinkedIn Talent Media
- 29. Campaign Manager upgrade Achievethree coregroups of objectives: • Brand Awareness • Consideration • Conversions LinkedIn Talent Media
- 30. Guided ad previewmeans you can see exactly what your ad will look like on LinkedIn (no more guessing). LinkedIn Talent Media
- 31. New forecast panel gives predictiveresults. LinkedIn Talent Media
- 32. Objective Based Advertisingwill ultimately deliver better results for customers. Easier setup Streamlined campaign creation, leading with objectives FEBRUARY 2019 Better results Optimized targeting. Reach the right people at the right time COMING H2 2019 Improved measurement Ability to track key results based on your objectives COMING H2 2019
- 33.
- 34. Increase response ratesfrom candidates • Candidates quick reply buttons (Yes/No). • Frictionless way for candidate to express interest in role. InMail quick reply LinkedIn Recruiter
- 35. Recruiter System Connect Connect LinkedInRecruiter and your ATS. • Save time. • Collaborate efficiently. • Ensure accuracy. LinkedIn Recruiter
- 36. LinkedIn integrates withother services to streamline your end to end recruitment process.
- 37. Global approach to GDPR Members first Youown your data
- 38. “Members first” manifested Source:Business Insider
- 39. D E VE L O PP L A N H I R E DEVELOP | Nurture & develop talent
- 40. LinkedIn Learning Engage peoplein the moment. • Nurture and developyour teams with LinkedIn Learning. LinkedIn Learning
- 41. Employee engagement Glint people successplatform. • Increase employee engagement. • Developyour people. • Improve business results. +
- 42.
- 43. new intelligent hiring experience. 4things you’ll love about your Coming soon!
- 44. Manage hiring channels –all in one place. Builda single unifiedpipeline for your sourced leads, job applicants and Pipeline Builder leads. Coming soon!
- 45. Proactive recommendations See recommendations assoon as you start adding candidates to your pipeline. • These suggestions will get smarter over time as we learn more about your preferences. Coming soon!
- 46. Quick view profiles Reviewcandidate profiles without losing your place in search. • A new slide-in candidate profile in Recruiter will let you review candidates without opening dozens of new tabs. Coming soon!
- 47. Closing the loop Updatecandidates on their application status with just a few clicks. • You can now send messages to candidates individually or in bulk to let candidates know they are not moving forward. Coming soon!
- 48. Things to remember • Easierjob posting flow: tap into your company's network with the 'Share that you're hiring' feature & automate with job wrapping • Attract talent with easy-to-launch ads through Objective Based Advertising • Let the tools do the work for you: talk to your LinkedIn Relationship Manager or ATS provider to get the most out of our apply integrations • Exciting future: look out for more details on the intelligent hiring experience in the next Quarterly Product Release Get the most out of this quarter's updates
- 49. Q&A Thank you forjoining us! Before you leave: Please take the survey. Your feedback is valuable to us. You can access it by clicking on the survey icon in your console.