The document summarizes the process of creating a horror trailer and poster for a media project. Key points include:
- The trailer follows horror conventions like starting with a happy scene then introducing disruption. It uses short clips out of order to build intrigue without revealing the full narrative.
- Research on existing trailers informed choices like including a final scare and using a masked killer for mystery.
- The poster features a dark image, red title, credits font, and slogan to draw in audiences, representing Barthes' enigma code theory.
- Non-diegetic music shifts from slow to sharp to intense, mirroring changes in the trailer's narrative structure.