The document discusses conventions used in romantic film posters and how the author's media product follows and develops these conventions in their own poster. Specifically:
1) The author researched existing romantic film posters to understand conventions like including the title, images of the main characters, age ratings, and actor names.
2) Photos on researched posters showed connections between characters and locations from the film, so the author took a photo for their poster showing a romantic moment between characters in a meaningful location from their film.
3) Text and additional details are kept small so as not to overwhelm the central photo, maintaining the poster's focus on the characters and their connection as suggested by conventions.