Question 2
- 1. AS Media Evaluation Q3: What kind of media institution might distribute your media product and why?
- 2. BAUER Media Group Bauer Media Group is a company based in Europe. Their headquarters are in Germany. They manage more than 600 magazines, over 400 digital products and 50 radio and TV stations internationally. Distribution includes print shops, and postal. The magazines which they provide us with are: • Mojo • Q • Kerrang The conventional social demographic would be males as evidently analysed by the front covers. International Publishing Company International publishing company is a consumer magazine and digital publisher in the UK, with a large portfolio selling over 350 million copies every year. The magazines they provide us with are: • Photographer • Marie Claire • NME There is no conventional social demographic for IPC as their magazines would attract both males and females according to their interests as well as the content of the magazine.
- 3. DEZAE magazine The institution which I would like to distribute my magazine to would preferably be IPC Media. The reason for this being is because I think there are many similarities which are positive for the promotion of the company as well as my magazine. IPC Media currently distributes multiples of genres including hip-hop which is the genre of my magazine. This would enhance the promotion of it as it would perform better. Their digital distribution would assure to appeal to a mass market audience instead of a niche, therefore allowing my product to succeed as a popular name as they are experienced in my particular genre. Finally, as IPC does not follow a specific social demographic my product would sell well as the target audience is both males and females.
- 4. I chose IPC Media because they are one of the largest media institutions meaning that they have experience within my genre, which would allow my media product to be successful. Through the distribution of IPC, their promotion would issue my product to a mass audience which would capture as many consumers as possible. Through this success it could lead to my media magazine extending and being part of radio shows, advertisements and other types of synergy. Although the institution would ideally process my magazine, I would like it to be a sister publication to other magazines instead of a opposing magazine as there is a likelihood that it would disfavour my target audience and this would decrease the success off my product as it would not sell. Dezae would be a monthly magazine issue priced at £2.50. The price of my magazine is similar to all the monthly issues. The reason for choosing my magazine to be a monthly issue is because weekly magazines do not provide us with detailed content whereas monthly issues have been around longer therefore would have more to provide the readers with, this would lead to my product attaining more readers.
- 5. As well as the promotion which IPC provides me with, I am also able to access promotion for my media product through the distribution of social media sites like Twitter, Instagram, Facebook. Twitter is useful as trends and hashtags could be viewed and searched for internationally as well as locally. Facebook fan pages could be made and common likes would advertise these pages to friends on your Facebook. Via Instagram, accounts with similar content to mine may want to advertise it through images or even videos. Online promotion from one site to another is very useful as it is easy as well as quick. Another way is through posters, leaflets, and newspapers, this way everyone is able to have access even those who don’t have internet or social media accounts, most likely the older target audience.