The document discusses research conducted to determine what would attract younger audiences to buy a music magazine. Interviews with a younger cousin and friends found that posters of popular artists like Justin Bieber would encourage purchases. As a result, the magazine includes a contest to win tickets to a One Direction concert to entice readers. The main cover feature will profile a star who achieved her dreams to further interest girls. Lures like photos of artists on the front cover are important for drawing in audiences and getting them to buy the magazine. The magazine represents its target audience of teenage pop music fans by including stories and photos related to their interests.