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Question 3
- 1. Question 3: What kind of media institution might distribute your media product and why?
- 2. Financiers • We thought that ‘Studio Canal’ could distribute our film. We thought this because they have done many films from both the romantic genre and the comedy genre. • This would only work if it was a high enough budget. • If we could not get the funding from ‘Studio Canal’ we would have to go to local filmmaking clubs or ‘Raindance’ film festival.
- 3. Exhibition • We could show our film at local film festivals. • Alternatively it could be the type of film to go straight to DVD release, although this would only work with a big enough financier.
- 4. Campaign’s • We could begin a viral campaign similar to the one for ‘Paranormal Activity’. This got the film noticed and eventually a production company noticed it and it was exhibited in cinema’s. • I particularly liked the campaign created when ‘Coraline’ was released. This involved sending out boxes with individual hand crafted props from the set which were sent out to the most influential bloggers with unique passwords that unlocked a world online. There were also interactive shop windows and various other promotions. However, this would not work with our film as we do not have hand-crafted props and sets to send out to bloggers.