The document discusses which media institution would be best for distributing a media product. The author believes the English digital television channel Film 4 would be the ideal choice. Film 4 has successfully distributed many English teenage films that found audiences both within the UK and internationally. It is known for helping smaller films reach wider audiences by distributing them itself and collaborating with other institutions. Film 4's release of the popular movie "Attack the Block" is given as an example of the kind of exposure the channel could provide.