Question 3 first survey analysis PowerPoint

Question 3 first survey analysis PowerPoint

• 1.
  Survey- Question 3: Whatfilm genres do you like? SHANIA STEELE A2 MEDIA FIRST SURVEY RESULTS
• 2.
  Male Answers Because ofthe people who skipped the age or gender person, I had to manually deal with the information so I could use the results that were reliable.
• 3.
  Female Answers Because ofthe people who skipped the age or gender person, I had to manually deal with the information so I could use the results that were reliable.
• 4.
  Males 13-17 From lookingat the pie chart below, I can see that the two most popular film genres are comedy and action. If I were to choose this age group as my target audience, I would be considering action and comedy as my genres. Film genre No. of people Action 2 Animation 1 Comedy 2 Crime 1 Documentary 1 Family 1 Musicals 1 Periodical and historical 1 Sport 1 War Films 1 Superhero Movies 1
• 5.
  Male 25-34 6% 6% 6% 6% 6% 7% 7%7%7% 7% 7% 7% 7% 7% 7% Male 25-34 Action Adventure Animation Biopics Comedy Crime Documentary Drama Family Fantasy Horror ShortFilms Thriller With only 1 person from this age group answering the survey, we do not have a very good representation of what this age group prefers. This would suggest to me that I don’t use this age group. Action 1 Adventure 1 Animation 1 Biopics 1 Comedy 1 Crime 1 Documentary 1 Drama 1 Family 1 Fantasy 1 Horror 1 Short Films 1 Thriller 1 War Films 1 Westerns 1
• 6.
  Male 35-44 No onefrom this age group answered the survey. Because of this, it is unlikely this group would be used as a primary target audience. This is because I have no representation from this age group and because of this, I don’t know what film genres they like as much as other age groups generally. From experiencing this, I need to look into how to distribute the surveys better. I need to look into other options to coincide with the internet copy. This will help me gain more responses.
• 7.
  Male 45-54 This agegroup was answered fairly well. Comedy and documentary was the most popular genre of film so will consider this when planning the trailer. Action 3 Adventure 1 Animation 1 Comedy 4 Crime 2 Documentary 4 Drama 3 Family 3 Fantasy 1 Horror 1 Music Documentary 1 Science Fiction 1 Short Films 1 Sport 1 Thriller 2 War Films 2
• 8.
  Male 55-64 Action 3 Adventure2 Animation 2 Comedy 3 Crime 2 Documentary 2 Drama 1 Family 1 Music Documentary 3 Musicals 2 Periodical and historical 2 Science Fiction 2 Sport 1 World Cinema 1 Action, Comedy and Music Documentary were the most popular genre from this age group. If this would be the target audience I choose, I would consider this age group.
• 9.
  Male 64-74 There wereno respondents from this age group. This highlights to me that I shouldn’t aim my film for this age group as I have no research to go on.
• 10.
  Female 13-17 Action 5 Adventure2 Animation 4 Bollywood 1 Comedy 5 Crime 3 Documentary 4 Drama 3 Family 2 Fantasy 4 Horror 2 Musicals 2 Periodical and historical 1 Romance 5 Science Fiction 4 Short Films 1 Sport 1 Thriller 2 Romcoms 1 We had many respondents from this age group. The most popular genres from this age group was Action, Comedy and Romance. This would be an ideal target audience to use because of the number of respondents.
• 11.
  Female 18-24 Animation 1 Comedy2 Documentary 1 Family 2 Musicals 1 Romance 1 Sport 1 Comedy and family are the most popular film genres from this age group. This group was quite limited in numbers so it would suggest that I shouldn’t use this as my primary target audience. I could mix two similar age groups together to create stronger research.
• 12.
  Action 1 Adventure 1 Comedy1 Crime 1 Documentary 1 Fantasy 1 Thriller 1 Only one person responded from this age group. This means the results are limited. This would suggest that I shouldn’t use this age group as the target audience. Female 25-34
• 13.
  Action 1 Adventure 1 Animation2 Biopics 1 Crime 1 Documentary 1 Drama 2 Family 1 Fantasy 1 Horror 2 Music Documentary 2 Musicals 1 Periodical and historical 2 Science Fiction 1 Thriller 1 Westerns 1 Female 35-44 The most popular genres from this age group are Animation, Drama, Horror, Music Documentary and Periodical and historical. These should be the genres I should consider.
• 14.
  Action 1 Adventure 1 Animation1 Biopics 1 Comedy 4 Crime 1 Documentary 2 Drama 4 Family 3 Music Documentary 4 Musicals 3 Periodical and historical 2 Romance 3 Sport 2 Female 45-54 The most popular genres are Comedy, Drama and Musical Documentary. These are the genres I should consider if I pick this age group as my target audience.
• 15.
  Comedy 2 Crime 1 Drama2 Family 3 Fantasy 1 Musicals 1 Romance 1 Science Fiction 1 Female 55-64 The most popular genre from this age range was Family. If this would be the target audience I choose, I should consider family as being the main genre.
• 16.
  Action 1 Adventure 1 Comedy1 Documentary 1 Drama 1 Musicals 1 Periodical and historical 1 Romance 1 War Films 1 Female 65-74 Only one person from this age group answered this which means that the results are not accurate from the age group as a whole. It would make sense that I do not use this group as my target audience as I do not have good quantity results to accurately know what genre of film they like.
• 17.
  This shows thecomparisons between the genders in general. As there were more females who took part in the survey than males, the female bars will be higher. This does give an indication into what genres would suit one or both genders the most.
• 18.
  Concluding statements I cantake a lot from creating this survey. Firstly to solve the skipped questions problem, I need to make sure when initially creating the survey that I make sure that no questions can be skipped. This ensures that all the results collected are eligible to be used. Secondly, I need to distribute my survey better in order to get more respondents. With me only using social media to distribute my survey, it limits the number of people able to complete the survey as not everyone has social media accounts. This is probably the reason why people of certain age groups didn’t complete the survey. I should have got more respondents from each of the categories. This could either be resolved by broadening the age groups to gain more of a general look at the genders and have more respondents or using different methods of distributing the survey such as by handing out paper copies