Question four evaluation
- 1. Evaluation Question Four By ThaliaBarrett Whois my filmaimed at and why? My filmisa Zombie filmaimedat malesover35, some of the demographicstowhichexistinmy target audience are theirgender.Mymediapiece ismainlyaimedatmaleswhere asmysecondary audience isaimedatfemales,thismaybe because typicallywomendidn’tenjoythe goryaspectof zombie filmsasmuchas whatmendidas well asmenenjoyingthe stereotypical strongmale leading characters andeye-candyfemales.Additionally,mytargetaudience wouldbe froma C2 category,a middle classbackground,thismaybe due tothe fact that manyzombie filmsare involvedonnormal housingstreetestatessothroughthe use of such locationsandsettingsitmeansthatmytarget audience are able tofeel more involvedandare able torelate tocharacters withinthe filmmore rather thanan audience fromanothersocial class. However,thereisnospecificethnicityorrace withinourtargetaudience asthisnot onlyenablesourfilmtobe seenbya widerrange of viewers but alsomeansthat there will be noracial biasednesswithinthe mediapiece andif there wasthena comedicaffectwouldtake place uponthe audience. My secondarytargetaudience isfemalesunder35; these toooriginate fromthe C2 category,middle classand tendedtobe parentsand a familyenvironment.Itcouldbe thatas mysecondtarget audience are typical parentsthatthroughsucha mediapiece asmyzombie filmitcreatesasense of escapismforthem,thiscouldalsobe whytheygenerallythinkthatthere shouldbe more strong leadingfemalecharactersinzombie films,sothatlike males over35,the have somethingtorelate to. Whydid I choose thisas my target audience? I choose thisas my targetaudience because althoughitisn’tpeopleof myage to whichI can’t associate myself with,however,thishasmeantthat Iam able to covera widervarietyof media aspectsand techniquesinorderfor itto be a somewhatmore successful piece of workasI am capable of incorporatingbothsome aspectsthatI can associate whilstalsoexploringaspectsof zombie filmstowhichIpreviouslywouldn’thave consideredusing,sowithinthatfeature ithas meantthat my mediapiece willbe more unique andeffective sothatmytarget audience will thoroughlyenjoythe filmopening. What helpedme to determine mytarget audience? I use materialsfromwebsitessuchasThe UK FilmCouncil tohelpme discovermore about whommy target audience wouldbe aswell as,identifyingmore informationaboutmymediapieces’genre. Belowithighlightedthe factthatthe zombie genre isinfact spreadacross variesotherconventional genreswhichincludedHorror,DisasterandThriller.Thiswasa significantrevelationasit accentuatedthe conceptof suitabilityinrelationtothe targetaudience andasboth myfirstand secondarytargetaudiences thatthroughtheiragesthismeantthatmy mediapiece will appeal toa
- 2. widerrangedaudience ratherthanif theyhadsuggestedthatif wasonlysuitable forthe population of twentyone yearsof age. Throughsuch researchitdemonstratedtome that as thisgenre isolderthanus I will needto carefullycreate thispiece inordertobothstickwiththe genrestraditional conventionsespeciallyso that itwouldappeal tomy olderandmaintarget audience of malesover35, whilstalsobreaking traditional zombie filmopeningconventionsinordertoappeal tomysecondaryand youngertarget audience of femalesunder35. BBFC Classification Afterassessingthe BBFCClassificationtowardsfilmsIcame to the conclusionthat my mediapiece will be rateda 15. We have come to thisconclusiondue tothe fact that withinourfilmthere willbe no conventionsof discrimination,drugs,ornuditypresent,thiswill immediatelyalsomake our audience lessrestrictedandwiderasitwill be more assessableratherthenitbeingan18 rating,this issignificantasthismeansthatour viewingaudience islesslimited.We specificallyclassifiedourfilm as a 15 because of itsmoderate use of horror,violence andthe themesinvolvedsuchasdeathand terror,as thiswouldespeciallynotbe suitable foraudiencesforexampleof ayoungerage such as for twelve yearsold. We alsocame tothisconclusionafterrealisingthatthe utilisationof language isn’ta significantproblemasitdoesnotinclude anyinappropriate linguisticswithinthe filmopening as any narrationusedwill be thatof natural dialogue,towhichdoesnotinclude evenany mentioningof sexual,religiousorracial associationsasthe level of offensivelanguageusedisnone, thisalsohelpsinreducinglimitationsonwhowouldlegallybe allowedtowatchthismediapiece. Discrimination None present Drugs None present Horror Mild usage Imitable behavior Mild usage Language None inappropriate language used Nudity None present
- 3. Sex None present Themes Death, Terror Violence Mild usage How is my filmopeninglikelyto be releasedtothe public? The likelyhoodof the releasingormy filmisthatit wouldbe through a quite alarge multiplex cinemaas the targetaudience isa more mainstreamaudience ratherthananiche audience asthe zombie genre,asIstatedearlier,isa genre whichhasbeenspreadacrossa range of othergenres and hence coversvariousaspectsof media andconceptsor everydaylife,thismeansthatmore people willenjoythe filmopeningandwouldhencebe more successful beingreleasedinalarger cinemaas thiswouldenable notonlymore viewingsbutalsothe opportunitytomake more profits. Target Audience MemberProfile I interviewedMrQuinlanandaskedhimabouthisoccupationandwentintodetail the specifica aspectsof zombie filmsthathe liked.Throughthese questionsitwillallow me tounderstandin depththe psychographicsof mytargetaudience. Name: Mr Quinlan Age: 57 Occupation: HistoryTeacher Mr Quinlanlikesmusicwhichisoldcountrymusic.Likesoldcountrymusicbecause it’srelaxingand helpshimtofocuson thingsone at a time.But,he dislikes21st centuryheavymetal,he findsittobe extremelydistractingandpainful tolistento. He alsoenjoys actionmoviesaswell aszombie film,he especiallyenjoysthese filmslike these whentheyinclude simple comedicelements.He significantly dislikesromance filmsandfindsthem'cringe'anduntasteful suchas'The Note Book'and 'About Time'.He additionally,likesreadingthe 'Lincolnshire echo'ona regularbasis,he finditthoroughly informative andbelievesthatit'doesn'tbeataroundthe bush'.He alsoenjoyswatchingthe newsin the morningbefore workorlisteningtothe newsonthe radio. Mr Quinlaninhisspare time especiallylikessportssuchascricketand watchinghisdaughterplaycountynetball.
- 4. Whywould he want to see my film? Because inmy mediapiece Ihave incorporatednewsreportsandaspectsof televisionwithinmy piece whichwouldappeal tohimandmytarget audience,especiallyasI have includedfactual detail intothe eventsandsituationwhichishappening. Additionally,asmytargetaudience enjoymore traditional musicandalthoughIhaven’tusedcountrymusicIhave usedtraditional opera throughoutmypiece whichshouldappeal tohimasit doesn’t include21st centuryheavymetal whichhe specificallystatedwouldruinthe filmforhim.He wouldalsoenjoywatchingmymedia piece asit will utilise acombinationof bothmodernandolderaspectsof the zombie genre asmy maintarget audience ismalesover35this will gravelyentice thembutalsothroughfeaturingsome more modernelementsmyfilmwillappeal toawideraudience aswell. Through me havinginterviewedMrQuinlanwhoismemberof mytarget audience,soIthas allowed me to be able tofullyanalyse mytargetaudience andproceedwithcreatingmyfilmopeningwith great confidence thatfromthisresearchmyfilmwill be successful.