The document discusses how a media product uses conventions of real trailers to target a teenage audience. It describes choosing to create a romantic drama trailer genre to build suspense. Simple fonts and a black background were used for titles and credits to give a teenage look. Locations like a canal gave a romantic atmosphere beyond typical school settings. The trailer used calm intro music that intensified during conflict before calming again. Voice over was also included to aid the audience and prevent boredom from the repetitive music.