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Question three
- 1. Question three: What kind of media institution might distribute your media product and why?
- 2. The types of media institutions I would want to distribute my magazine would be Bauer Media and Time Inc. This is because they both release a wider variety of media including many music magazines.
- 4. Firstly, Bauer Media Group is a European-based media company that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 17 countries. Moreover, some music magazines Bauer distribute and do advertising for are Q, Classic Rock, Moro and Ker rang! These magazines are highly known and recognised, this tells me that Bauer Media would be aware of the type of advertising my magazine would need and how to attract the appropriate audience, also due to publishing the previously named magazines shows that they are a good company, as the magazines are popular and regularly bought by many, reinforcing Bauer Media would be a good choice of media institution to distribute my magazine, as it already does so with magazines of a similar genre to mine.
- 6. Moreover, another media institution I would consider publishing my magazine is Time Inc. They are a consumer magazine and digital publisher in the UK, with a large portfolio selling over 350 million copies each year. They also publish other Indie magazines such as NME. This again tells me they are a successful media institution as they produce magazines such as NME and Uncut, which reach a wide audience. Again, much like Bauer Media, they would be ideal at publishing my magazine as my product would need similar advertising in order to attract the chose target audience and get the best readers to buy.