Questionnaire analysis

Questionnaire analysis

• 1.
  QUESTIONNAIRE ANALYSIS Naila Ahmed
• 2.
  Do you listento Rock Music? 13% Yes No 87% Of the 15 people I asked, 13% of them said they don’t listen to rock music. This is a very small percentage compared to the percentage of people who do listen to rock music. Therefore, my questionnaire results will prove to be most helpful to me and my magazine.
• 3.
  Preferred Rock Style 9% 11% 21% Hard Pop 16% 20% Soft Heavy 9% 14% Alternative Indie Scream Outof the people who answered yes to the first question, every reply ticked two or more of the options that were listed. The most popular answer was a tie between hard rock and alternative rock. These were the answers that most people had chosen. This means, that I am more likely to include alternative and hard rock in my magazine.
• 4.
  From the bandsI listed, most of the people I asked had heard of more than half of them. Even the people who said they didn’t listen to rock music had heard of them. From these results, I am going to include names of these bands and similar bands, as this will draw my target audience in.
• 5.
  Do you goto concerts/gigs/festivals? 46% 54% Yes No For this question, the answers were fairly split between people going to concerts and not going. This doesn’t help me out with the content of my magazine; therefore, I may need to ask this question again for my focus group to get a better response.
• 6.
  Do you buy/downloadyour music? 0% Yes No 100% It’s obvious from the pie chart that everyone buys/downloads their music, so having a free CD or a download would be a good idea to draw in my target audience.
• 7.
  Do you buy/music magazines? 27% Yes 73% Many people said they don’t really buy music magazines. This isn’t necessarily a bad thing; because they then went on to explain why they don’t buy magazines and some helpful tips that would make them buy the magazines. No
• 8.
  The reasons listedwere: • Too expensive • Rather listen to it than read about it • Don’t like reading about the gossip just want to know about the music • and the tips for my magazine included discounts to concerts, special events and more band posters.
• 9.
  Are you morelikely to buy a magazine with a free CD? 13% Yes No 87% This question was very helpful in planning what to include in my magazine. 87% of the people I asked said that they were more likely to buy a magazine if it had a free CD.
• 10.
  Sales 33% 39% Kerrang! Rock Sound Rolling Stone ClassicRock 6% 0% 0% 11% 11% Limelight Hard Metal Mixmag None 0% The two options that appeared to be the most popular were “Kerrang!” and the option “none” this matches the answers I received from the previous question, because most people don’t read magazines. However, the most popular magazine was “Kerrang!” this means I need to do some research into the content of Kerrang! As this is what my target audience wants.
• 11.
  What Colours wouldyou associate with Rock Magazines? 33% 7% Light Dark 60% 0% Pastel Contrast of Light and Dark The following questions are more to do with the layout of the magazine. Many people said that they would associate dark colours with rock magazines, therefore, my main colour scheme is going to be a mix of dark colours, and however, I’m going to ask this in a focus group to get more opinions on this.
• 12.
  On the frontcoverof the magazine, do you prefer seeing the whole band or just the lead singer? 27% Whole Band 73% Lead Singer This was a very important question, because I had two main ideas for the front cover, but I wasn’t sure whether a whole band or just the lead singer would be appropriate for my magazine. So from these results I collated, my target audience have said that they would prefer the whole band.
• 13.
  Which Article doyou prefer to read? 34% 13% 13% Interviews Exclusives Reviews 13% 0% 27% Q&A Featured Stories Article on Upcoming Band This question wasn’t answered very well, because many people picked more than one option, when I hadn’t asked for multiple answers, so this is a question I am going to have to ask in my focus group.
• 14.
  Which font styledo you prefer? 20% 27% Adobe Arial 13% 27% 13% Comic Dotum Helvetica Myriad 0% The two main fonts that were most popular turned out to be Helvetica and Adobe. These will be the main two fonts which I will use throughout my magazine.
• 15.
  How much wouldyou be willing to pay? 20% 33% £1.00-£1.50 £1.51-£2.00 47% £2.01-£2.50 Most people thought that £1.51-£2.00 would be a good price to have a magazine with a free CD. Seeing as my target audience will be teenagers, this price range seems appropriate seeing as they won’t have a disposable income.
• 16.
  Magazine Names 0% 7% 7% Amplified 33% 53% Explicit MetalHead BassBoost BassKicks It isclear from these results that the winning name for my magazine is amplified. However, I will ask this question in my focus group to get more opinions on the name.