Questionnaire Analysis

Questionnaire Analysis

• 1.
  Are you maleor female? Male Female How old are you? Under 16 16-25 26-40 What genre of music do you listen to the most? Pop Indie Rock RnB Heavy metal House Other Estelle Naughton Analysing Music Video Questionnaire Answers I have conducted a survey which I sent to 10 participants to gain their insight and their results which then can help and be implemented in my music video. My survey had 10 questions regarding music and music videos and I will use the relevant answers to improve the overall quality of my music video. I have received all 10 responses which are demonstrated below in the chart which allows the results to be shown clearly and I will analyse them thoroughly to gain the most insight. As you can see, the majority of people who I targeted were female; this may indicate a hint of biased behaviour. My target audience for my music video will be mainly trying to entice the female audiences as more females participate in niche musical styles. However, I will try to cater for the male audience by including both male and female representatives. The audience of my music video is generally 16 and upwards, which I initiated from the beginning and this links in with the results of my product research. I will try to target older audiences; however it may be a preference in music taste and the style of video. I am choosing to target 16 and above as I am in the age range from 16-25, therefore I believe my video will naturally attract those of a similar age, due to the style and meaning behind the video. As the charts implies, those who participated in my music survey has a more mainstream approach to music as they preferred pop music, which is usually repeated on radio stations, increasing their preference and liking towards that genre of music.
• 2.
  85% 0% 15% Do you watchmusic videos? Yes No Occassionally What is your favouritemusic video? The Smiths - Charming Man David Guetta - Where dem girls at S Club 7 - Reach for The Stars Thirty Seconds to Mars - The Kill The 1975 - Girls The 1975 - Robbers The 1975 - Chocolate Take That - Said It All Sam Smith - I'm Not The Only One The chart indicates how all people who participated in my music questionnaire watch music videos which mean I will be able to entice the audience by having a well-planned out video. All the participants watch music videos, whether it’s regularly like the 85% who said they watch music videos and 15% said they watch them occasionally. This means that everyone who participated in my questionnaire watches music videos, meaning it will be easier to target my desired audience by having an interesting video. Some of the answers given may have been a slight decoy from the real answer such as Reach for The Stars, however it may be a serious answer and the person may enjoy a slight element of nostalgia. The most popular answer with 2 votes would be Take That (Said It All), who are classed as pop which is the most popular genre of music as indicated earlier. This is the only answer with common ground as the other answers are mostly individualistic and catered to the individual, yet all artists shown are mostly of pop genre or with elements and convention of pop genre. Most music videos that the participants have demonstrated are mostly mainstream artists and of a pop genre. Additionally, some participates have shown an interest in the artist that we plan to portray through our video: The 1975.
• 3.
  What is yourfavourite style of music video? Narrative Conceptual Performance How do you watch music videos? Facebook Twitter Youtube TV Music Channel iTunes Artist's website The most common answer was that the participations enjoyed narrative style of video which is a positive as our music video is predominantly narrative style as it follows the relationship of two people. The second highest choice was performance; this allows the audience to connect with the band. Hopefully, we will be able to use the footage from the Manchester gig which 3 out of the 4 members in our group attended and filmed. We’ve contacted the band’s manager and waiting for a reply back to gain permission to use the footage to add a performance element and please our target audience. The least popular choice was conceptual as the audience may struggle to understand the meaning behind the video, despite this we plan to add a miniature element of conceptual as it would correspond with our overall style of the video. The participants of my questionnaire tend to shy away from watching music videos on Facebook and Twitter as buffering times are an inconvenience and it could also be linked to a scan. The participants avoid watching music videos on iTunes as you have to pay to preview a small amount of the video. My target audience is 16-21 and this option doesn’t comply as they are mostly students. Despite having an older generation of participants, why pay to watch a video when you can watch it on Youtube, which is most popular when viewing music videos. TV music channels were the next popular answer, as music videos are now easily accessible; however, maybe the participants listen to the music in the background but don’t watch the music video. The artist’s website had the lowest amount of votes as it received 1 vote, this maybe because you need to be able to know what artist you want to listen to, what song you want to listen to and would be easier to go on Youtube as it may be a suggested video.
• 4.
  What social media networkdo you used most ? Facebook Twitter Tumblr Youtube Do you share music videos? Yes No Occasionally How do you share music videos? Facebook Twitter Tumblr Yoututbe Word of mouth Twitter is the most used network site which my participants prefer yet choose not to watch music videos as it may be part of a scam or buffering times may be inconvenient. Tumblr had the same amount of participant using it as Twitter, however most videos on Tumblr are gifs and not actual videos; therefore it is unlikely that someone would watch a music video via Tumblr. Facebook received 2 votes, meaning that if we were to share our video, it would be confidently watched on Facebook without concern of scamming scheme. Youtube was the second option that received 2 votes, but it can be used as a social networking site via another. For example, if a person shares a video via Facebook through a Youtube link, it would be considered a social network site. Most participants reveal that they occasionally watch share music videos, this maybe because they are embarrassed or consciousness of what people may think of their music preferences. 3 of the 10 participants said they share music videos, indicating that they aren’t ashamed of their music taste and would like to share it with everyone. Lastly, 2 people said they don’t share music videos meaning they could not watch music videos intently, don’t use social media networking sites which is unlikely or may not be aware of how to do it. The most popular answer is word of mouth meaning that despite the era of Web 2.0, people prefer to talk to others rather than sharing their music preferences online. The next popular answer is Tumblr, as mentioned before most videos shared on Tumblr are usually gifs; however I am not a regular user of Tumblr so I am unaware of whether music videos are regularly shared. Facebook received 1 vote which indicates how most people wouldn’t share videos on Facebook as their family and friends will see it. Twitter and Youtube received no votes, proving that Twitter is the least used social networking site to share music videos as it may lead to a scam. Youtube is used when sharing a music video, but it is shared via another site such as Facebook.
• 5.
  In conclusion, Iwill use my results from this market research and implement the relevant qualities of the research in my music video. These results will enable my overall music video to target the desired audience and have as much effect as needed. Most answers proved what I already thought was true, that indie and pop genres are most popular nowadays with a younger audience. This will be beneficial towards my group and overall video as it will target our audience which is predominantly 16-20 year olds and those who have an interest in the pop/indie genre which is our genre. These results will implement my music video as I will be able to create a more intense, in depth video knowing now what I need to focus on throughout the process of making the video.