Questionnaire and analysis
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1. The questionnaire asked respondents about their gender, age, music video viewing habits, and preferences to inform the creation of a new music video. It found that the target audience was primarily male aged 18-25 who enjoy watching music videos on YouTube and prefer a serious tone with a good storyline and male lead over dance routines or visual effects. This provided guidance on the genre, format, and content that would appeal most to the intended viewer demographic.
Questionnaire and analysis
- 2. QUESTIONNAIRE Questionnaire: Gender? Age? Male -18 Female 18-25 26-35 36+ Do you enjoy watching music videos? Y N What do you look for in music videos? Good storyline Performance Visual effects Romance Other ________________________ Do you like seeing a male or female starred music video? How do you watch music videos? Vidzone YouTube Male My Space How often do you watch music videos a week? _________________ What is your favourite music genre? Indie? Rap? R’N’B? Classic? Western? Rock? Hip Hop? Do you like videos to be more... Funny? Do you enjoy dance routines in videos? Serious? Y N Female Daily Motion Other
- 3. ANSWERS Gender? Age? Male (78) -18 (67) Female (22) 18-25 (13) 26-35 (20) Do you enjoy watching music videos? 36+ (0) Y (97) N (3) What do you look for in music videos? Good storyline (61) Performance (29) Visual effects (7) Romance (2) Other ________________________(0) Do you like seeing a male or female starred music video? How do you watch music videos? Male (89) Vidzone (2) YouTube (88) Female (11) My Space (5) Daily Motion (4) Other (1) (iTunes) How often do you watch music videos? _________________ (The answers averaged at 17 times) What is your favourite music genre? Indie? (45) Rap? (15) R’N’B? (4) Classic? (8) Western? (12) Rock? (16) Hip Hop? (0) Do you like videos to be more... Funny? (22) Do you enjoy dance routines in videos? Y (6) Serious? (78) N (96)
- 4. QUESTION ONE. 1. Gender? (22) Male (78) Female Gender This shows how I asked a variety of both male and female people to get a varied response to make a video prime for both genders but still asking a majorly males so that we get a solid audience for the music video and understand what we can do to our direct audience and make it as repeatable as possible. Male Female
- 5. QUESTION TWO. 2. Age? -18 (67) 18-25 (13) 26-35 (20) 36+ (0) This was a question asked to show that we are mainly aiming towards asking a certain age range of people and to make sure that we got a solid answer from the audience in which we wanted to get a response from. Age -18 18-25 26-35 36+
- 6. QUESTION THREE. 3. Do you enjoy watching music videos? Y (97) N (3) A very simple question to simply ensure we are asking the correct kinds of people to get a good audience feedback. Do you enjoy watching music videos? Yes No
- 7. QUESTION FOUR. 4. What do you look for in music videos? Good storyline (61) Performance (29) Visual effects (7) Romance (2) other ________________________ (0) This gives us some solid information on what kinds of things our audience enjoy seeing within a music video so that we can also understand what we need to put in our music video in which our video will enjoy and they will want to repeat lots. From this answer we gathered that our audience would like to see a great storyline with a little bit of performance, so we will therefore be taking this into an aspect and making sure we use this information to bend our video to how it will be to create a more interesting appeal towards the audience. What do you look for in music videos? Good Storyline Performance Visual Effects Romance Other
- 8. QUESTION FIVE. 5. Do you like seeing a male or female starred music video? Male (89) Female (11) This is to support our choice on song and acting choice within our video, this will ensure that our choice of a male lead will appeal to our audience and also make the video even more repeatable and popular within our target audience. Do you enjoy a male of female lead music video? Male Female
- 9. QUESTION SIX. 6. How do you watch music videos? Vidzone (2) YouTube (88) My Space (5) Daily Motion (4) other (1) (iTunes) This question gives us a clear way to show us what method in which our audience watch general music videos so therefore allowing us to know that putting our video on YouTube would be a prime way of making sure that our target audience is given many ways of watching and taking in the video therefore we will put them on there. How do you watch your music videos? Vidzone YouTube MySpace Daily Motion iTunes
- 10. QUESTION SEVEN. 7. How often do you watch music videos? _________________ (The answers averaged at 17 times) This question shows that we are making sure that we are asking people who know what a good music video is and how to judge one. This will impact our music video by the way in which this makes our questionnaire more reliable in the way it reflects on our target audience.
- 11. QUESTION EIGHT. 8. What is your favourite music genre? Indie? (45) Rap? (15) R’N’B? (4) Classic? (8) Western? (12) Rock? (16) Hip Hop? (0) Sales Indie Rap R'N'B Classic Western This question supports how our target audience enjoys our choice of music in our music video. This impacts our music video by allowing us to be assured that we know we are making a good choice of song which will have a large audience and a very repeatable fan base. Rock Hip Hop
- 12. QUESTION NINE. 9. Do you like videos to be more...? Funny? (22) Serious? (78) This demonstrates how our target audience enjoy a much more seriously toned music video as they will enjoy it much more. This will therefore effect how we will film our video, the lighting, mood, tone etc. Therefore making it much more impactful on our audience; making it a much more repeatable product. Do you like music videos to be more…? Funny Serious
- 13. QUESTION TEN. 10. Do you enjoy dance routines in videos? Y (4) N (96) This shows that we do not need to focus on any dance routines in our video and instead can focus on more performance for our video. This will therefore impact our music video as it will give us no need to spare any time to make any dance routines and instead focus on more aspects on the video which our audience will enjoy. Do you enjoy dance routines within music videos? Yes No